Senior Living Industry Expert Joins Montecedro as Sales Counselor

MonteCedro, a planned Episcopal Communities & Services (ECS) Continuing Care Retirement Community (CCRC), announced today that California native Julianne Powdrill has joined the community’s sales team as its newest sales counselor. In this role, Powdrill will be responsible for creating and maintaining relationships with prospective residents, establishing move-in requirements, and utilizing her expertise in the senior living industry to assist the MonteCedro sales and marketing department in achieving its goals and objectives.

“With her extensive marketing and sales experience, we are excited to have Julianne join our sales team,” states Peggy Buchanan, Director of Sales and Marketing at MonteCedro. “Her knowledge and skill set will provide MonteCedro with the necessary tools the organization needs for continued growth.”

As an 18-year veteran in the senior housing industry, Powdrill developed her sales and marketing skills through various positions in senior housing and non-profit organizations. Prior to joining MonteCedro, Powdrill was the Marketing Associate for a retirement community in Southern California. Within 18 months, she exceeded occupancy goals and increased residency by 75 percent. Powdrill was also responsible for creating and implementing marketing plans and overseeing all elements of the marketing department. Previously as Director of Marketing Services for New Life Management and Development, she assisted communities throughout Southern California with strategic planning and marketing plan development.

In the non-profit sector, Powdrill held development positions in event marketing and fundraising. As the Financial Advancement Coordinator at Southern California Presbyterian Homes, she maintained a 1,500 member donor database, prepared financial reports, managed event logistics for an annual Golf Classic fundraiser, and her team raised $1.6 million. As the Director of Development at the Arthritis Foundation, Powdrill generated sponsorships for two annual fundraising walks and produced collateral materials.
A graduate of California State University, Northridge, Powdrill received her Bachelors of Arts in Anthropology. She currently resides in Reseda, Calif. with her family.

About MonteCedro

MonteCedro, a planned Episcopal Communities & Services (ECS) Continuing Care Retirement Community (CCRC), is located in Altadena, Calif. As the first CCRC in the San Gabriel Valley area in more than 20 years, MonteCedro will feature a performing arts auditorium, movie theater, underground parking, heated swimming pool, home health services, formal and informal restaurants, and Masterpiece Living® enrichment program. Groundbreaking is scheduled for 2013.

For more information about MonteCedro, please contact Peggy Buchanan, Director of Marketing and Sales for MonteCedro at (877) 282-1584 or visit www.montecedro.org.

For more information about Masterpiece Living®, please visit www.mymasterpieceliving.com.