Published : Wednesday, October 24, 2018 | 2:07 PM
On January 1, 2019, award-winning wine brand Stella Rosa will be making an appearance in the world-renowned Pasadena Rose Parade for a second time, after the successful debut of its first wine float in 2014.
In keeping with the theme “Melody of Life”, the 55-foot long Stella Rosa float will feature the legendary Grammy-award winning band Kool & the Gang, which has influenced the music of generations and will fittingly be celebrating their 50th year. Adding to the excitement of this collaboration, Kool & the Gang will be singing their hit “Celebrate Good Times” with a twist, changing it to “Stellabrate Good Times”. Accompanying the band will be a troupe of fifty dancers who will dance along to Kool & the Gang, along the five-mile route as one million parade attendees cheer on, and an estimated 44 million watch across the country.
Since the Riboli family created Stella Rosa 15 years ago, it has become the number one imported Italian wine in the country, and earned Shanken’s Impact Hot Brand five consecutive years, and been named a Blue Chip brand four consecutive years. To thank all their loyal customers through the years, the Riboli family is also giving back by incorporating a “Wish Upon a Stella Rosa” campaign, in line with the magical genie at the top of the float, appearing from a sculpted wine bottle and soaring over bountiful vineyards of Northern Italy. The campaign is focused on the holiday spirit of granting wishes. Fans from across the country can submit three wishes online at www.stellarosawines.com with a short description as to why they should be chosen. Winners will be chosen based on creativity and more importantly, on how the granted wish will impact and improve their life.
“The Stella Rosa brand is an important part of my family’s historic San Antonio Winery in Los Angeles, and we couldn’t be prouder to participate in the world-renowned Rose Parade a second time,” said vice president Steve Riboli. “Having Kool & the Gang perform on our float, while being able to give back just adds to the excitement!”
About Stella Rosa Wines
Award-winning Stella Rosa wines is a creation of the Riboli Family of San Antonio Winery, Los Angele’s original urban winery established in 1917. Produced in a small town in Northern Italy, Stella Rosa has become the number one imported Italian wine in the U.S. For more information, visit www.stellarosawines.com.