Successful Nationwide Hot Dog Chain Started in Pasadena Adds Franchise Development Director

Published : Tuesday, March 5, 2019 | 5:41 AM

Pasadena-based fast-casual chain Dog Haus has hired Stacy Soderstrom as its director of Franchise Development.

Soderstrom, who has been in the franchise industry for 16 years, has worked for KFC, Quiznos and Boston’s Gourmet Pizza, according to a company spokesperson, who said she’ll implement new processes for bringing on franchisees.

Her strategy will focus on franchise recruitment, updating Dog Haus’ website to become an efficient tool for finding high-caliber franchisees and shifting focus in strategic markets where they can open up to 10 units.

Business partners Hagop Giragossian, Quasim Riaz and André Vener – three friends who share a passion for good food – opened the first Dog Haus in Pasadena in 2010, with the vision of making it the premier hot dog, sausage and burger joint where freshly-made food and a fun environment are combined with the best fast-casual dining experience around.

“From day one, we’ve put our energies towards creating a concept that brings guests back for more and creates unbelievably positive word of mouth,” the chain’s website says.

Since then, Dog Haus has created a cult following across the United States, with their combination of sweet and savory in every bite, unique combinations, and uncompromisingly fresh, quality food in a “clean, energetic and fun environment coupled with excellent service,” and fresh ingredients, proprietary recipes and made-to-order items that have garnered glowing press locally and nationally.

“Simply put, there is no place quite like Dog Haus. It’s the haus that everyone wants to be in,” the company says.

To learn more about Dog Haus, visit

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