Published : Monday, November 4, 2019 | 5:50 AM
The 47th Daytime Emmy Awards in 2020, which will be held at the Pasadena Civic Auditorium, will be spread over three days, the National Academy of TV Arts and Sciences (NATAS) announced.
The New York-based National Academy said that the 2020 awards ceremonies will be divided into three awards shows on Friday, June 12; Saturday, June 13; and Sunday, June 14.
“Exclusive Announcement! The 47th Annual Daytime Emmy Awards will be divided into 3 awards shows: Fri 6/12, Sat 6/13, and Sun 6/14. All shows will take place in Pasadena. We are thrilled to add a 3rd night of celebrating the diversity and talents of our Daytime community!” NATAS posted on Twitter.
Adam Sharp, NATAS President and CEO, also tweeted: “Thrilled to add a 3rd night of celebrating our @DaytimeEmmys community. @TelevisionAcad’s 2x Creative Arts ceremonies made room for more honorees to have their well-earned moments in the sun, and we hope to replicate their success!”
Earlier this year, NATAS, in a major leadership reshuffle, named Steve Ulrich Senior Vice President for Production and Events.
In the newly-created position, Ulrich will oversee the production of all of the association’s key awards shows, including the Daytime Emmys, which will be separate from the administration of those awards.
The expansion into three ceremonies also comes after NATAS this month announced a new official logo and identity package across the entire organization. Featuring at its focal point the silhouette of the coveted Emmy Award statue, the new design adopts a “simpler, more contemporary approach to reflecting the 64-year-old professional organization’s core mission of recognizing excellence in the television industry,” the organization said.
“The Emmy Awards are stronger than ever, with new distribution platforms driving record-breaking entry levels in each of our competitions,” Sharp said in a statement about the new logo. “The new NATAS branding captures the long history of the iconic Emmy Award, now right at home in the digital age. It is a polished yet approachable design that evokes key themes of excellence, community, and transformation.”
As a non-profit service organization dedicated to the advancement of the arts and sciences of television, recognizes excellence in the industry with the Emmy Awards for news and documentary, sports, and daytime television programming, as well as achievements in television technology and engineering.
The membership of NATAS consists of nearly 18,000 broadcast and media professionals in 19 regional chapters across the country.
The organization also has extensive educational programs including regional student television and National Student Production Awards for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public.
To learn more about NATAS and the Daytime Emmys, visit www.theemmys.tv.