Published : Monday, July 1, 2013 | 7:07 AM
The Pasadena Sun, a member of the Los Angeles Times Community News group, published its last issue June 29, according to an online piece written by its editor, Dan Evans.
The Pasadena Sun was launched on Aug. 5, 2011 and covered news Pasadena, San Marino and South Pasadena.
Evans said the cost to sustain the newspaper could not be covered by revenues it generated.
“Starting a newspaper is a crapshoot. Running a quality newspaper is neither cheap nor easy, especially in an uncertain economy,” Evans said. “But our audience has constantly grown, meaning there is an appetite for our brand of news. We, however, haven’t quite figured out how to pay for it.”
“I’m glad we tried, even if it didn’t work out. And I’m glad we didn’t slowly chip away at our quality in a vain attempt at profitability,” he added.
Evans noted that the Sun was named the second-best weekly in the state by the California Newspaper Publishers Association for two years and took home eight CNPA awards in March.
“Will we be back? I certainly hope so. Pasadena, it was great, and let this be farewell for now and not goodbye,” Evans said.