The Rose's Owner Opens Sixth Venue, This One In Montclair

Published : Thursday, April 19, 2018 | 3:13 PM

Sterling Venue Ventures, which owns and operates The Rose in Paseo Colorado and four other music venues in Southern California, will open The Canyon Inland Empire by the end of this year.

The 1,500-seat club, the sixth live entertainment venue of Sterling Venue’s properties, will be in Montclair, according to a report in The Acorn newspaper. Lance Sterling, who owns the company, said lease negotiations for the new space are underway. “We are ready to roll, and we could start right now. Once the lease is finalized we hope to be open within three months,” Sterling said.

Sterling Venue Ventures also owns the Canyon at Whizin Market Square in Agoura Hills, The Canyon Santa Clarita, The Canyon at the Saban in Beverly Hills and The Canyon Concert Series at the Libbey Bowl in Ojai.

Sterling, 55, is a New York native now living in Thousand Oaks, who got his start in the music business by running L.A.’s House of Blues with co-founder Isaac Tigrett. His first club in Agoura Hills opened in 2000.

Sterling opened The Rose in 2016, with Judy Collins as the first act. The Pasadena venue has since hosted live performances by Styx, Todd Rundgren, Smokey Robinson, Paul Anka, Foreigner, Air Supply, Tower Of Power, Stone Temple Pilots, Psychedelic Furs, Kris Kristofferson and Kenny Loggins. The Zombies, the Yardbirds, Peter Frampton, Pat Benatar, Marshall Tucker, Eddie Money, Boyz II Men, and Blondie have also played at Sterling’s venues.

To learn more about The Rose and Sterling Venue Ventures, visit








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