Tournament, City Unveil Artistic Rose Parade Theme Sign Which Will Travel to Pasadena Neighborhoods and DTLA

Vice Mayor Tyron Hampton and Tournament of Roses President Laura Farber unveil Rose Parade Theme SignVice Mayor Tyron Hampton  speaks at the Nov. 8, 2019 unveiling at La Pintoresca Park.A gathering watched the unveiling of the symbolic HOPE SignDavid Eads, Executive Director of the Tournament of Roses, and Pasadena Vice Mayor Tyron HamptonTournament of Roses and City of Pasadena Unveil Symbolic HOPE Sign

Story by ANDY VITALICIO | Photography by BRIAN BIERY

6:14 am | November 9, 2019

The Tournament of Roses and the City of Pasadena are bringing hope (in the form of a traveling, three-dimensional sign) to Pasadena neighborhoods, even downtown Los Angeles.

That sign was unveiled at La Pintoresca Park Friday morning, kicking off a series of events where the sign will travel to multiple destinations before it appears in the Rose Parade on New Year’s Day.

The power of hope was the theme chosen by Tournament President Laura Farber for the 2020 Rose Parade.

“With hope, anything — in fact, everything is possible,” shared Farber. “Hope is more than simply the possibility of fulfillment. Hope is dignity and respect, joy and happiness, aspiration and achievement. Hope never, ever quits. Through hope, we can aspire to be our best and in turn inspire those around us to reach higher.”

On Friday morning, Pasadena Vice Mayor and Councilmember Tyron Hampton and his family joined Farber, Tournament of Roses Association executive committee members, City officials and community members in the unveiling ceremony.

A schedule showed the Hope-themed sign will be at the La Pintoresca Library, Park and Teen Education Center up to Saturday, November 16. After that, it will travel to the Paseo Colorado in Council District 6, where it will be from November 16 through December 13.

Between December 13 and 28, the sign will be at Robinson Park Recreation Center in District 3, before it travels to The Block in downtown L.A. It will be at The Block until December 31, when it goes back to the Tournament House grounds in Pasadena to prepare for the Rose Parade.

Post-parade, the Hope sign will be somewhere in Pasadena’s Council District 4.

Tournament spokesperson Candy Carlson said Farber had the sign designed by Phoenix Decorating Company in Irwindale, which has been designing floats for the Rose Parade for some time.

“It was her idea. Her goal for this entire year is to really bring hope to not just the residents of Pasadena, but the whole community,” Carlson said. “Once we got the Hope letters that are on the front lawn of Tournament House, she thought, ‘Oh, these are so beautiful. How can we bring this to more people?’ So out came the traveling Hope sign.”

Carlson said the Tournament of Roses hopes people will visit the Hope sign at the scheduled destinations, take their pictures, spread the word and post photos on social media, and finally join in the Rose Parade and watch the Rose Bowl Game “with more hope and joy as they welcome in the New Year.”

For updates on the Hope sign’s destinations and other Rose Parade events, follow on Facebook,