Tournament of Roses Official Will Talk About the Future of the Rose Parade

Executive Director David Eads will address Rotarians at open-to-the-public meeting Wednesday

Published : Monday, November 26, 2018 | 5:44 AM

Rotarians and their guests and interested members of the public can get answers to just about any question they’ve ever wanted to know about the Tournament of Roses on Wednesday, when David Eads, Executive Director and Chief Executive Officer of the Tournament of Roses, speaks before the Pasadena Rotary Club about the past, present, and future of America’s New Year Celebration.

“We have an incredible parade that we put down the street, but as we look at our opening and closing show, we’ll use a different level of entertainment,” Eads hinted in an interview with Pasadena Now earlier this year. “That is the goal.”

While there is no danger of Pasadena’s annual Rose Parade turning into anything like Brazil’s Carnaval in Rio de Janeiro, one of America’s most famous (and traditional) parades may see some new excitement in coming years, Eads said then

Since February 2017, Eads has been Executive Director and CEO of the non-profit, volunteer organization that brings people together through the Rose Parade and Rose Bowl Game every New Year’s Day. He leads a year-round staff of 35 professionals and provides a strategic vision in community relations, finance, marketing and communications, membership services, parade and game operations, procurement and facilities, and strategic partnerships.

Together with the staff, Eads supports the 935 volunteer members of the Tournament of Roses Association. He works with the Executive Committee and members to fulfill the mission of the Tournament by creating premiere events and providing meaningful experiences to enrich the lives of people and organizations.

Before joining the Tournament, Eads held senior executive roles at the Los Angeles Area Chamber of Commerce since 2000, overseeing public policy, membership development, programs and events, marketing and communications, global initiatives, leadership programs, facilities management, finance, IT, administration and human resources.

Before moving to Los Angeles in 2000, Eads served as executive vice president of the Wichita Convention and Visitors Bureau in Wichita, Kansas, where for 13 years he managed and directed its sales and marketing programs, coordinated the development of the Greater Wichita Area Sports Commission, and opened the city’s first visitor information center.

Eads has a Bachelor’s of Business Administration degree in marketing and a M.B.A. from Wichita State University.

Wednesday’s meeting, from 12 to 1:30 p.m., will be at University Club Pasadena, at 175 N. Oakland Avenue.

Eads will be introduced by Scott Jenkins, a Rotarian who was also a Tournament of Roses President.

Buffet lunch is $33. No RSVP is required, and valet parking is complimentary.

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