UberMedia Launches Strategic Alliance to Deliver Trade Area Analysis for Shopping Centers Using Mobile Location Data

Pasadena-based mobile solutions provider UberMedia, developer of UberRetail, has partnered with Directory of Major Malls, Inc. and B.I. Spatial in a strategic alliance to deliver trade analysis for shopping centers and malls, using precise mobile GPS data from customers’ smartphones, to provide detailed information about retail trade areas.

With this kind of analysis, retailers will be able to pinpoint areas with maximum foot traffic – meaning more potential customers – and from there make informed decision on where to focus advertising or actually set up retail distribution areas.

Directory of Major Malls, Inc. is considered an industry source for comprehensive retail and data and lists more than 7,200 shopping centers in the U.S. B.I. Spatial is a geospatial business intelligence consultancy which, among other services, identifies “key customer segments, where they are and their sales potential” for retailers.

Under the strategic alliance, UberMedia will contribute its proprietary UberRetail program to analyze GPS data from mobile devices that are captured within DMM shopping center locations, accurate to within three meters. Using UberRetail’s data, B. I. Spatial’s systems will produce the likely home locations for the mall or shopping centers’ visitors from which the trade areas are derived.

“This is a true strategic effort where UberRetail, DMM and B.I. Spatial have contributed in developing a truly unique product for retailers and businesses to analyze malls and shopping centers,” said Eric Aledort, chief business development officer at UberMedia. “We’re thrilled to work with these innovative companies to capture shopper data and assist retailers in making better, more informed decisions regarding space.”

The alliance is expected to assist retailers in finding the right retail space that connects with customers, providing data and technology that will allow them to make the most informed decisions to invest in a site.

“In the absence of customer location data, UberRetail’s ability to use GPS location data from mobile devices provides us with the most accurate alternative,” said Andy Moncla, chief operating officer at B. I. Spatial. “Before we partnered with UberRetail, we considered other partners but our need for the GPS precision and the ability to locate actual customers, not their cars, could only be satisfied by this solution.”

The location data can be provided in a variety of common formats and are accessible in many widely used programs, including Tableau, Alteryx, ArcGIS and Google Earth. Retailers, including America’s big shopping malls, can then use the trade area data in conjunction with demographic and psychographic data to develop trade area profiles, retail sales forecasting, real estate strategy development, and enhance retailers’ local marketing campaigns.

“The immense value of using the device related data UberRetail provides is that it allows us to observe actual consumer behavior,” said Tama Shor, president and CEO of DMM. “Our retail clients now have a method to identify new sites and analyze both their current locations as well as those of competitors or complementary retailers.”

For more information, visit https://www.ubermedia.com/.