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Utility Boxes in the Playhouse District to Receive Makeover

From STAFF REPORTS
Published: Wednesday, August 31st, 2011 | 1:51 pm

At least five utility boxes along Colorado Boulevard in the Playhouse District will receive a makeover as they are set to be transformed into distinctive works of art, paying homage to the freedom of speech. The installation by multidisciplinary artist Susan Silton titled “Utility” will be on display beginning September 12th.

The Playhouse District commissioned the installation to highlight the rich culture of the District and to bring art into public space.

“The addition of the text-based art on the utility boxes is a celebration of the arts in the Playhouse District, and enhances the District’s cultural niche. The Playhouse District Association is excited to be working with Susan Silton and is looking forward to bringing other art initiatives into the public realm within the near future,” says Erlinda Romo, the Playhouse District Association’s Executive Director.

By incorporating the historic graphics of “agitprop,” Silton explores the strategy of using agitation and propaganda to influence public opinion. To do this, Silton wrapped each utility box with a brightly colored typographic treatment made of vinyl and incorporated classic quotes pertaining to freedom of speech by American leaders George Washington, Benjamin Franklin, Frederick Douglass, Chief Justice Potter Stewart and Eleanor Roosevelt. The selected quotes were then juxtaposed with a seminal photographic image taken in 1964 by photographer Chris Kjobech. The photograph is from the collection of the Oakland Museum of California.

The artwork will also feature the image of Mario Savio, a key member in the Berkeley Free Speech Movement Savio led thousands of students in protest of the university’s ban of on-campus political activities. His memorable speech was encapsulated in his famous quote: That unless you’re free, the machine will be prevented from working at all!”

The utility boxes are all accessible by car and foot along Colorado Boulevard at the southeast corners of the intersections of Los Robles, Oakland, Madison, El Molino and Oak Knoll.

Pasadena will be the first city in the San Gabriel Valley to utilize vinyl wrap application as an art medium, and the second city to use utility boxes to display art.

The Playhouse District Association (PDA) is a California non-profit formed in 1995, which serves to enhance and promote The Playhouse District as the historic, cultural, and thriving commercial heart of Pasadena.

Susan Silton is a Los Angeles based artist who uses a combination of traditional and new media to make art for a variety of unconventional contexts including billboards, the Internet, the United States Postal Service, performances in public venues and as architectural interventions.

In Pasadena, Silton is known for her 2007-2008 public art work Inside Out, in which she wrapped the exterior of the Pasadena Museum of California Art in a striped industrial tarp modeled after fumigation tents commonly seen in Los Angeles.

Her  work has also been exhibited in solo and group exhibitions internationally, including at LACMA, Los Angeles; SFMOMA, San Francisco; SITE Santa Fe; Australian Centre for Contemporary Art, Melbourne; and Allanz Zeignierderiassung, Berlin.

Silton is the recipient of awards and fellowships from numerous organizations including the MacDowell Colony, Art Matters Foundation, Banff Centre for the Arts, the Durfee Foundation, Clockshop Foundation, Cultural Affairs Department of the City of Los Angeles; and the California Community Foundation.

For more information on the Playhouse District Association’s utility box art project, contact Josefina Mora at jmora@playhousedistrict.org or (626) 744-0340.

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