Vallarta Supermarket Will Offer Hands-on Community Event Commemorating Day of the Dead

Published : Friday, October 18, 2019 | 5:11 AM

The Pasadena Vallarta Supermarket opened on November 29, 2017. Photo by James Carbone.

Vallarta Supermarkets in Pasadena will host a hands-on community event on Thursday, October 24, commemorating Dia De Los Muertos (Day of the Dead) with “pan de muerto” and altar-making, from 6 to 8 p.m., at their location at 655 N. Fair Oaks Avenue.

The event is a communal ofrenda (altar) day, where the public is encouraged to attend and learn how to create and decorate their own ofrenda, the centerpiece of the celebration, to honor their departed loved ones. The event will also offer the opportunity to learn about pan de muerto, a traditional pastry eaten during Día de Los Muertos among family and also placed on the ofrendas.

For anyone looking to create an ofrenda, the centerpiece of the celebration, Vallarta is the one-stop destination for supplies.

Día de Los Muertos is a two-day holiday actually celebrated on November 1 and 2. During the holiday, families create ofrendas with offerings to honor departed loved ones. Altars are decorated with bright yellow marigold flowers, pan de muerto, photos of the departed, beverages, and personal items.

Among most Christians, especially Catholics, the offerings are believed to encourage visits from the land of the dead, with the tasty treats giving loved ones sustenance after their long trek.

During the community event on Thursday, some recognized community influencers will provide tips on making the most out of the celebration. They include Jet Plane Mommy blogger Magaly Tompkins, Abuela’s Kitchen, Suzy’s Vista, and Jessica Flores.

The general public can participate in making the communal ofrenda inside the store, get behind the scenes on how pan de muerto is made and taste some samples, and see the variety of sizes, flavors and colors of pan de muerto and La Catrina sugar skull art.

Vallarta in Pasadena is one of over 50 Vallarta Supermarkets throughout California. Enrique Gonzales Jr. opened the first supermarket in Van Nuys in 1985 and soon set up branches in Los Angeles, Ventura, San Bernardino, Kern, San Diego, Santa Barbara, Tulare, Orange and Fresno counties.

To learn more about the Vallarta chain and their offerings, visit

blog comments powered by Disqus