Venerable Pasadena Women's City Club Rebrands Itself

Will hold 'Re-Branding' Mixer to introduce a new look and updated mission to appeal to a wider audience

Published : Sunday, September 15, 2019 | 7:45 AM

In an effort to attract younger members and stay relevant in an ever-changing society, the Pasadena Women’s City Club will have a new look at its next meeting on Thursday.

The club is “re-branding” and has overhauled its logo. A representative revealed the venerable Club is also planning some new technology inside its longtime residence at its headquarters on North Oakland Avenue.

The group’s regular member mixer occurs on the first and third Thursday of the month from 6:30-9 p.m.

“This particular one is going to be the opening of the rebranding,” said Brenda Smith, event coordinator.

The meetings are held in the Club’s Blinn House, which was built in 1905 by the Blinn family from Chicago and which has been the home of the Women’s City Club since 1945.

“We have updated the logo and we’re going to be introducing some new hors d’oeuvres, a new happy hour menu, we’re going to be introducing a new coffee bar,” Smith said. “We’re going to stage the downstairs to make the club look modern and relevant and fresh and enticing for younger women.”

In an era where it’s been tough to get the buy-in of a younger generation, Pasadena and other regions where there is robust employment may be situated better than many others when it comes to club memberships.

“It’s interesting, the club model is coming back in,” Smith said. “For a while it was a dead thing. But now it seems the younger women not only want to be together but also want to be mentored. We have some amazing older women in this club and we would love to have them highlighted.”

The new logo features the house flower, the Wisteria, which is lavender-periwinkle in color, Smith said.

“It’s a color that’s missing inside the house,” she said. “It’s in all the glass, but there doesn’t seem to be any lavender in the house. It’s in the logo now, which is absolutely stunning.”

“This all happened in the last few months, we are reassessing who we are and how we fit into the 21st century [to] stay relevant … updating our image.”

Women can attend on Thursday to learn what’s ahead with the club.

“We’d love people to come and attend, and we’re open to suggestions,” Smith said. “We would like to know, ‘What does the community want?’”

Smith said she’s hopeful that both younger women and more mature women will enjoy great experiences that only club membership can provide.

“The stories of these women should be heard and they’re inspiring,” Smith said. “We want to look to the future. How do we make things better? We’re building intragenerational bridges.”

The Women’s City Club of Pasadena is located at 160 N. Oakland Avenue in Pasadena. To find out more about the Club or Thursday’s meeting, call (626) 796-0560.

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