Video Ad Contest Launched by 'Yes on Measure I and Measure J' Committee

Published : Thursday, September 27, 2018 | 4:41 AM

A campaign supporting two municipal sales tax-related measures on the November 6 ballot announced it is sponsoring a weekly contest for best 15-second video ad advocating a Yes vote on Measure I, Measure J, or both.

Measure I would raise the tax by three-quarters of one cent per dollar. Measure J is the companion advisory measure which would use part of the new sales tax revenue to strengthen Pasadena’s public schools.

Projections show Pasadena could earn about $21 million per year from Measure I.

The campaign committee was formed by Pasadena Mayor Terry Tornek, acting not in his official capacity but as a private citizen.

Each week’s contest will feature the winner’s creative content advertised citywide on Facebook and Youtube with credit.

In addition, for the best ad overall, there will be a prize of a $100 gift certificate from the Pasadena merchant or restaurant of the winner’s choice.

The video ads can be animated or live, no longer than 15-seconds, and should include a persuasive message for voting yes on Measures I and/or J, Tornek said.

“Pasadena is home to tremendously talented and creative movie makers, artists and animators,” Tornek said. “This is a great opportunity to showcase their work on behalf of a very worthy cause.”

Video producers should upload their creative entries to Youtube and a link emailed to:

Tornek said the deadline for the weekly video ad contest will be each Thursday at 5 p.m. until November 1. Anyone can enter multiple times throughout the contest. There are no eligibility limitations, although any minor appearing on-camera must have a signed waiver or permission from their parent or guardian.

The website,, will also contain regular updates on results of the video ad contest that Tornek has announced.

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