Brand Continues Category Innovation Leadership with Flavorful New Offering
Published : Tuesday, May 21, 2019 | 11:10 AM
Pasadena-headquartered Wetzel’s Pretzels is helping folks chill out this summer with the introduction of Cherry Boba Frozen Lemonade.
Available nationwide, Cherry Boba Frozen Lemonade is crafted by hand at each location by layering Wetzel’s signature Frozen Lemonade on top of cherry-flavored popping pearls, then topping the icy drink with real cherry fruit puree.
A recent Allied Market Research study highlighted the growth of the bubble tea and boba market, offering guidance that the global market could reach more than $3.2 billion by 2023, with North America currently accounting for 57% of that demand.
“The craving for Boba, tea and fruit-forward drinks are on the rise, and Cherry Boba Frozen Lemonade gives us a category differentiator that reinforces our innovation leadership,” said Jennifer Schuler, Wetzel’s Pretzel’s CEO. “Our signature Frozen Lemonade is a guest favorite, and Cherry Boba Frozen Lemonade is an Instagram-worthy, delicious twist that’s perfect for summertime.”
Innovation at Wetzel’s Pretzels is not confined solely to craveable drinks. Pretzel lovers near Pasadena can now get Wetzel’s signature made-from-scratch pretzels, Bitz and Dog Bites delivered right to their doorstep through any one of major delivery service platforms including Postmates, UberEats, Door Dash and Grubhub.
Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel’s Pretzels bakery in Redondo Beach, Calif., in 1994.
Long lines of hungry customers soon formed, attracted by mouth-watering soft pretzels that were hand-rolled, baked fresh and served hot from the oven. As word spread about these golden-on-the-outside pretzels, the company added additional offerings to its menu.
Today, Wetzel’s Pretzels has grown to more than 340 fresh bakeries across the United States and around the world, including premier locations at Disneyland Resort and Walt Disney World Resort.
Wetzel’s headquarters are located at 35 Hugus Alley in Old Pasadena.