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With a Legacy of Award-Winning Floats on the Books, Dole Brings Paradise to Pasadena with “Spirit of Hawaii”

Published on Monday, December 26, 2016 | 5:59 am
 
This year’s 7th entry for Dole will highlight another location where the company grows its produce and fruit. The “Spirit of Hawaii” entry hopes to give viewers a glimpse of the beauty of nature and history of the island with a 10-foot waterfall using 2k gallons of recycled water and fire bursting from a volcano and from the palm of a Hawaiian goddess Pele. Courtesy Pasadena Tournament of Roses

Dole Packaged Foods, famous for its award-winning Tournament of Roses Parade entries, and the record-holder for most Sweepstakes Trophy wins, pays tribute to the Hawaiian islands and celebrates its beginnings there with its 2017 float, “Spirit of Hawaii.”

The float embodies the 2017 parade theme, “Echoes of Success,” with the company’s commitment to preserve the unsurpassed natural beauty of the islands as well as paying homage to Hawaii’s diverse cultural heritage, its people and its own company history.

“Spirit of Hawaii” recalls Dole’s rich history dating back to 1899 when James Dole first traveled to the islands. The float includes a 10-foot tall sculpture of King Kamehameha, the largest waterfall in Rose Parade history consisting of more than 2,000 gallons of recycled water, an erupting volcano, and colorful animals including parrots, sea turtles and geckos decorated in tropical flowers.

The floats lagoon will feature six dancers and at street level an additional 12 dancers will move to Pacific Island dances.

“Hawaii is an important part of Dole’s heritage,” said Dave Spare, Vice President of Marketing at Dole Packaged Foods. “We want to share our rich history with Rose Parade viewers across the globe through this float and bring a bit of paradise to the community during the holiday season, not only through this beautiful float design, but also our charitable efforts with Feeding America and FOOD Share.”

Along with the ‘Spirit of Hawaii,’ Dole is participating in the ‘Spirit of Giving,’ and will be collecting non-perishable food items as part of its participation at the annual Pasadena event December 30 to January 1, as well as at Fiesta Floats and its headquarters in Westlake Village, to benefit Ventura County’s regional food bank, FOOD Share, part of Feeding America, and its partners throughout the San Gabriel Valley.

Dole has selected FOOD Share President and CEO Bonnie Atmore to ride on Dole’s Rose Parade float in honor of her commitment to feeding, nourishing, and educating the hungry.

“We are honored to be recognized by Dole and to be included in the annual Tournament of Roses Parade,” Atmore said. “FOOD Share and Dole share similar values of ensuring access to nutritious foods for the community and I couldn’t be happier to emphasize our commitment to helping people live long and healthy lives.”

Throughout its participation in the Rose Parade, Dole has showcased various countries and cultures where Dole fruit is grown. Dole says its 2017 float features fresh, non-GMO fruits and vegetables grown by DOLE, including bananas, pineapples and mangoes.

Dole also launched a sweepstakes in November, in which one lucky winner and a guest will get to travel to the Big Island of Hawaii. Running through midnight on December 31, 2016, fans can enter for a chance to win the grand prize vacation, including hotel and airfare, as well as other weekly prizes.

For more information about the sweepstakes, visit www.facebook.com/DoleSunshine, or www.DoleSunshine.com/paradise.

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