AEG Hosts Arroyo Seco Weekend Youth Program

Published : Thursday, June 28, 2018 | 1:05 PM

As part of AEG’s community outreach initiative with Pasadena Unified School District in conjunction with Arroyo Seco Weekend at Brookside at the Rose Bowl in Pasadena, AEG and Goldenvoice worked with more than 250 high school students in the Pasadena area to provide opportunities to learn about the entertainment industry. Students were exposed to the company’s many facets of the sports and entertainment industry, received advice on future career paths and were provided exclusive behind-the-scenes access to the music and art festival.

In its inaugural year, the Arroyo Seco Weekend Youth Program hosted more than 40 students, grades 10-12, from John Muir High School, Pasadena High School, Blair High School, San Marino High School, Saint Francis High School and the Ideal Youth Program of Pasadena at the Rose Bowl on June 20-21. Students learned from panelists about the making of the festival, including creative vision, city involvement and marketing in addition to receiving career advice.

“I applied to this program because I want to be a performer, rapper, artist and producer,” said Donny Johnson, a junior at John Muir High School. “It was cool to learn about the business so that it can help me in my career. I’m excited and think (Arroyo Seco Weekend) is a good thing for the community because it will bring people together.”

Yeasel Segura, Pasadena High School sophomore said, “I applied to this program to find out and explore what type of career I want to pursue in future. I’m still not sure if I want to work in the (entertainment) industry, but getting to hear from the panelists about their paths and how they got where they are was really interesting.”

For more information about AEG, visit

Pasadena Unified School District, 351 S. Hudson Ave Pasadena, (626) 396-3600 or visit








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