Amy Wainscott Elected President of 2023 Pasadena Tournament of Roses, Announces Rose Parade Theme

      

The Pasadena Tournament of Roses Board of Directors confirmed Amy Wainscott as President and Chairman of the Board for the 2023 Pasadena Tournament of Roses Association Thursday evening.

Wainscott will helm the organization for the 134th Rose Parade and 109th Rose Bowl Game on Monday, January 2, 2023. The events will occur the day after New Year’s Day in keeping with the Tournament’s “Never on Sunday” tradition kept since 1893, the first year the Rose Parade fell on a Sunday. 

Throughout her extensive Tournament of Roses career, Wainscott has served as chair on various volunteer committees. She was the first woman to chair Parade Operations.

Wainscott will become the fourth female President of the Association.

During Thursday’s installation dinner,  Wainscott announced the 2023 Rose Parade theme is “Turning The Corner.”

“The 2023 theme celebrates turning a corner. Whether that corner is actual or figurative, like the unlimited potential that each new year brings—we all enjoy the opportunity of a fresh start,” Wainscott said. “Turning a corner means rising above – alone, or with family, friends and community. This year, as we turn the corner together, we share in the hope, beauty and joy of what 2023 will bring.”

Traditionally, the Tournament President unveils a poster bearing the logo symbolizing the theme being announced.

This year, Wainscott instead revealed that the 2023 Rose Parade poster will be created through a design contest. All are encouraged to apply, the contest begins January 21, 2022, and is open to everyone – young artists, students, past parade participants, international fans – all submissions will be accepted. 

The selected design will be used on the official 2023 Rose Parade poster, as well as in various other forms of event promotion. 

For official contest rules, visit tournamentofroses.com/2023postercontest. 

Wainscott was born and raised in Eagle River, Wisconsin. A true “Cheesehead,” she is a diehard Green Bay Packers and Wisconsin Badgers fan. After moving to California at age 18, Wainscott studied administration of justice at Pasadena City College and construction management at Cal Poly Pomona. She and her husband have six children and two grandchildren. Wainscott’s hobbies include golf, reading, traveling and spending time at her family’s vacation home in Wisconsin.

In addition to her many years of service in the Tournament of Roses, Wainscott worked briefly for the City of Pasadena before making a career in the construction industry in the Pasadena area. She was a member of the steering committee for the original Rose Bowl Press Box Renovation in 1992, working for the construction management company. After 16 years as a general contractor specializing in residential construction and remodeling, Wainscott retired from the construction industry. She remains active in real estate investment and property management.