Blaze Pizza Grand Opens Playhouse District Location

Blaze Pizza, an innovative new concept in fast-casual dining, today announced the opening of its Pasadena location in the heart of the city’s vibrant Theatre District. To celebrate, the company is offering its crafted-to-order personal-sized pizzas free to Blaze Pizza’s Facebook fans on October 20, between 5:00 p.m. and 10:00 p.m. Those who “like” the Blaze Pizza page on Facebook can download and print a pizza coupon, or show it on their mobile device to obtain their free pizza at the Pasadena restaurant, located at 667 East Colorado Blvd.

Blaze Pizza uses an assembly line format that lets guests customize a Blaze signature pizza or create one of their own, choosing from a wide selection of fresh, artisanal toppings, most of which are at no extra charge. Each 11-inch pizza is then “fast-fire’d” in a blazing-hot, open-hearth oven, delivering a delicious, hot-and-crispy pizza in less than two minutes. Along with ingredients ranging from classic pepperoni and Italian sausage to the more artisanal fresh artichokes, sauce drizzles and roasted red peppers, Blaze Pizza offers gluten-free dough and vegan cheese to accommodate pizza fans with specific dietary needs.

To achieve pizza perfection, the company teamed up with Executive Chef Bradford Kent, owner of Los Angeles’ top-rated Olio Pizzeria & Cafe (Zagat’s #2 pizza in Los Angeles). Chef Kent developed Blaze Pizza’s signature from-scratch dough and flavorful recipes exclusively for the company.

“Blaze Pizza is all about creativity, and letting folks build pizzas any way they want with our ingredients and crust. Plus, I love seeing guests’ smiles when they see the pizza they’ve created come out of the oven so quickly. It’s a concept I’m thrilled to lend my expertise to,” said Bradford Kent, Executive Chef at Blaze Pizza.

About Blaze Pizza

A creation of Elise and Rick Wetzel (founder of Wetzel’s Pretzels) and backed by investors including Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner, Blaze Pizza features the talents of Chef Bradford Kent of Olio Pizzeria & Café, who developed the dough and recipes exclusively for the company. Blaze Pizza plans to develop 15+ Southern California locations by the end of 2013, partnering with franchisees to grow the company nationally. To learn more, please visit www.Blazepizza.com or www.facebook.com/BlazePizza.

Blaze Pizza is located at 667 East Colorado Blvd., Pasadena, (626) 440-7358 and at 4255 Campus Drive A120, Irvine, (949) 725-0012.