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Business: Marketing Column

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Nostalgia Is Hurting Your Business

Monday, March 13, 2017 | 5:49 pm

I come from a very traditional family. In fact, back in college, my dad and I would – on most days – grab newspapers and coffee from the same convenience store a block away from campus and spend mornings in silence catching up on yesterday’s news. Fast forward... More »


Pasadena Gets “A” for Tobacco Control Policies

Monday, January 27, 2014 | 4:59 am

Pasadena has received the highest grade in the American Lung Association’s “State of Tobacco Control 2014” Report released Wednesday, January 22. Pasadena is among eighteen cities and counties that received an “A” for their tobacco control policies. A total of... More »


Kidspace Celebrates Martin Luther King Day with Interactive Concert

Tuesday, January 21, 2014 | 5:05 am

  Kidspace Children’s Museum celebrated Martin Luther King Day yesterday with an interactive music performance by Rhythm Child, a percussion music group focusing on inspiring, motivating and entertaining people of all ages, they are what would happen if Bob Ma... More »


Pasadena Police Chief Recaps Week’s Critical Incidents

Sunday, January 19, 2014 | 8:31 pm

On January 11 at about 4:56 p .m., the Pasadena Police Department received a call from a male trapped on the roof of a vehicle by a Pit Bull who chased after him while he was riding his bicycle across Washington Boulevard. Pasadena Police Corporal Burgess resp... More »


Cheeseburger Week Review: Twist on a Classic

Friday, January 17, 2014 | 10:10 pm

(Editor’s note: Nearing the end of our cheese, beef and bun odyssey,we found time and the room somehow, to explore yet one more. Ladies and gentlemen, we give you Haven GastroPub in Old Pasadena.) Nestled away off the bustling Colorado Boulevard at Delacey, Ha... More »


That Color is You!

Tuesday, January 7, 2014 | 4:19 pm

Remember that scene in The Devil Wears Prada where Meryl Streep, as the powerful Anna Wintour-styled editor of the most influential fashion mag in America, lectures the Anne Hathaway character on the significance of the cerulean blue sweater she’s wearing to... More »


Today: Rose Bowl Looks Back with Public Rally Day

Monday, January 6, 2014 | 5:35 am

The iconic and legendary Rose Bowl Stadium is proud to host a public Rally Day on January 7, 2014, just a day after hosting college football’s national championship game and six days after hosting the 100th Rose Bowl Game. Fans from participating schools, th... More »


Thousands Enjoy Rose Parade Floats at Massive Post Parade Display

Thursday, January 2, 2014 | 1:47 pm

All the 45 floats featured in the 125th Rose Parade will be available for viewing until 5:00 p.m. today, January 2. The floats will be parked across a 2.5-mile stretch at East Sierra Madre and East Washington boulevards. Spectators will be allowed to walk with... More »


Pep Rally Sets Stage for Today’s Rose Bowl Contest

Wednesday, January 1, 2014 | 6:43 am

Over five hundred people packed into a massive tent just outside the stadium to attend the Rose Bowl Kickoff Luncheon on Tuesday, featuring an abundance of school spirit in anticipation of the 100th Rose Bowl Game with PAC-12 champion Stanford Cardinal squari... More »


Children Countdown to New Year, Seconds Before 12 … Noon

Friday, December 27, 2013 | 6:01 am

Children will have their own version of New Year ‘s Eve celebration during Kidspace Children’s Museum’s “Noon Year’s Eve” on Tuesday, December 31. The youngsters will count down 30 seconds before the clock strikes 12–noon–when they will release about 2,000 bal... More »

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