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City, Chamber Collaborate to Encourage Patronizing Local Businesses During the Holidays

Bus shelter ads, postcards and online campaign encourages residents, businesses and employees to shop in Pasadena during the holiday season

Published on Wednesday, November 16, 2016 | 12:01 pm

The prosperity of Pasadena is dependent on the financial health of the local business community. One simple way everyone who lives, works or does business in Pasadena can aid in the continued recovery of the local economy is to spend money with Pasadena businesses.

Grow Your Community, Shop Pasadena, an informational campaign collaboration between the City of Pasadena and the Pasadena Chamber of Commerce, encourages residents, workers and business owners in Pasadena to patronize local shops, restaurants and services that create local jobs and provide the financial bedrock for Pasadena.

Sales tax dollars, business license fees, property taxes and other assessments paid by commercial interests return money to Pasadena to pay for essential services such as park maintenance, tree trimming, police and fire protection. These fees and taxes also support local public schools and Pasadena City College. Spending in Pasadena also preserves local jobs, maintains local businesses and even saves travel time and reduces fuel consumption.

Grow Your Community, Shop Pasadena encourages everyone to think locally when buying during the holiday season and beyond. Local businesses contribute to the excellent quality of life in Pasadena and every dollar retained in Pasadena pays a dividend to the community.

“We all take advantage of the high quality of services provided by the City of Pasadena to support the quality of life in our neighborhoods and the vitality of our commercial areas and business districts. Shopping with our local stores and eating in our local restaurants in something we can all do to help preserve and grow jobs in Pasadena for Pasadena residents.”

To keep your favorite businesses open and continue to have high quality services provided by the City, there is a simple thing everyone can all do: support local businesses.

Grow Your Community, Shop Pasadena features bus shelter ads that are on display throughout Pasadena from mid-November to mid-January. The City of Pasadena partners with the Chamber to promote shopping in Pasadena during the holidays. The ads were designed in partnership with The Agency, a student-run advertising cooperative at Art Center College of Design. Outfront Media/JC Deceaux generously provides bus shelter space for the poster campaign.

The Pasadena Chamber of Commerce and Civic Association is a professional business organization. Since the earliest days of Pasadena, the Chamber has played a major role in the development of this internationally renowned city. Since 1888, when the organization was founded as the Board of Trade, the Chamber’s primary purpose has been the enhancement of both the business climate and the quality of life in Pasadena. The Pasadena Chamber of Commerce serves more than 1400 members.



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