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FDA Bans 5 Million E-Cigarette Products

Published on Thursday, September 9, 2021 | 5:16 pm
 

Less than one month after the Pasadena City Council tabled an ordinance that would have banned flavored tobacco products, the Food and Drug Administration ordered 5 million e-cigarette products be taken off the market.

According to National Public Radio, the FDA said the makers of the banned products “failed to provide sufficient evidence” that the benefits to adult smokers, for whom vapes are a less-damaging alternative to traditional tobacco, outweigh the “documented risks to youth.”

The FDA did not make a decision on JUUL, one of the biggest flavored tobacco companies in the country.

The Pasadena City Council last month tabled its own ordinance after several groups called on elected officials to reconsider the matter. The ordinance was proposed by the previous council which did not include Councilmembers Felicia Williams and Jess Rivas.

In 2020, the council and the Pasadena Board of Education in a joint session unanimously moved to snuff out flavored e-cigarettes and mentholated tobacco cigarettes in Pasadena.
The ordinance would have eliminated the sale of flavored vapes as well as menthol-flavored cigarettes citywide.

The new ordinance would have prohibited the sale and distribution of mentholated cigarettes and/or other flavored tobacco products, including flavored products for electronic smoking devices (“ESD”), such as ESD liquids, flavored little cigars, and tobacco look-alike products.

The city’s Municipal Code aligns with current state and federal definitions related to tobacco products, tobacco paraphernalia, tobacco use, and age identification requirements and tobacco sales.
A California Healthy Kids survey (2014-2015 and 2017-2018) found that Pasadena Unified School District 11th grade students are five times as likely to have ever used an e-cigarette compared to a traditional cigarette.

In her presentation to the council and PUSD Board, Pasadena Director of Public Health Dr. Ying-Ying Goh noted that many young African Americans smoke menthol-flavored cigarettes, and without those flavors, she said they “would not smoke at all.”

According to the California Department of Public Health (CDPH), the vast majority of teenagers say their first use of a tobacco product was flavored. A “flavored tobacco product” is defined as any tobacco product that contains a component that imparts a characterizing flavor.

Mentholated cigarettes are examples of flavored tobacco products, the report explained, noting that 95% of African-American teens 12-17 years of age who smoked cigarettes in the last 30 days smoked menthols.
“We are committed to working as quickly as possible to transition the current marketplace for deemed new tobacco products to one in which all products available for sale have undergone a careful, science-based review,” acting FDA Commissioner Janet Woodcock and Mitch Zeller, director of the agency’s Center for Tobacco Products, said in a statement.

“Continuing to take appropriate regulatory actions to protect the public, especially youth, from the harms of tobacco products remains one of the agency’s highest priorities,” the statement said.

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