Free Wi-Fi Now Available in Old Pasadena

Residents and visitors along Colorado Boulevard in Old Pasadena may now enjoy free Wi-Fi internet service in time for the holiday season and upcoming Rose Parade.

The City of Pasadena and AT&T telecommunications company have teamed up to install 14 Wi-Fi access points in four blocks along Colorado Boulevard, from Pasadena Avenue to Arroyo Parkway.

“Old Pasadena draws technology savvy businesses, visitors, diners and shoppers every day of the week and free Wi-Fi service adds to the extraordinary experience people will have in our city,” said Phillip Leclair, City of Pasadena’s chief information officer.

Officials said the free internet service will also benefit festive spectators who will want to surf the web, upload and post photos of their favorite float, and text quickly and easily during the Rose Parade on January 1, 2015.

“Old Town Pasadena brings flocks of people from all walks of life to dine, shop and watch people ,” said Jace Barbin, vice president and general manager for AT&T Mobility in Greater Los Angeles area. “All smartphone and tablet users will enjoy free Wi-Fi to enhance their overall experience while visiting downtown Pasadena.”

To access the free internet connection, search for the Wi-Fi network SSID “attwifi” on any Wi-Fi enabled device and follow the prompts to connect.

The Wi-Fi is accessible to all smartphone and tablet users and will not count against monthly data allotments.

AT&T hosts more than 2,215 additional hot spots throughout the Greater Los Angeles area. The company has invested more than $1.95 billion in its wireless and wired networks in the Greater Los Angeles area, including Pasadena, between 2011 through 2013.