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Giant Electronic Arts Acquires Pasadena-Based Games Developer Industrial Toys

Published on Monday, July 9, 2018 | 5:58 pm

Electronic Arts (EA) Inc., a digital interactive games developer based in Redwood City, has acquired Pasadena-based Industrial Toys, a creative team of experienced game makers.

Led by Alex Seropian, founder and former CEO of Bungie Studios and former executive at Disney Interactive, the Industrial Toys team is known for developing unique game ideas for a variety of different devices. They are joining EA with a continued focus on bringing new game concepts to life, an EA press release said Monday.

“Creating breakthrough games takes passionate developers and incredible creativity, and each time we’ve worked with the Industrial Toys team, we’ve been inspired by their unique approach,” said Samantha Ryan, SVP and Group GM with EA’s Worldwide Studios group. “We’re thrilled to have them join our studio organization, pursue new ideas together and bring amazing new games to our players.”

The 14-person Industrial Toys studio will become part of EA’s Worldwide Studios organization, which is responsible for development of EA titles across all major platforms.

The acquisition closed this month. Terms of the agreement were not disclosed.

EA posted a GAAP net revenue of $5.15 billion in fiscal year 2018. The company is recognized for a portfolio of critically acclaimed, high-quality brands such as The Sims, Madden NFL, EA SPORTS FIFA, Battlefield, Need for Speed, Dragon Age and Plants vs. Zombies.

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