Hathaway-Sycamores Board Chair Michael Galper and President and CEO Debra Manners announced Friday that Pasadena-based Hathaway-Sycamores Child and Family Services, a respected mental health and welfare agency with 10 locations throughout Southern California, has officially changed its name to Sycamores, as of July 1.
The organization has been operating as Hathaway-Sycamores Child and Family Services since the merger of Hathaway Children & Family Services and The Sycamores in 2005.
Manners said that the rebranding strategy both simplifies and strengthens the agency name, while retaining a strong legacy element that is recognized in the community. Along with this change a newly designed company logo and tagline have been revealed.
“Our logo is represented by the sycamore tree and our new tagline is ‘a better life.’ These changes reflect Sycamores’ steadfast commitment to the provision of innovative and effective mental health programs and services to help the children, young adults, adults and families we serve develop the tools and determination to create a better life,” said Manners.
“We also remain closely tied to the Hathaway heritage and have named our esteemed research and training program the Hathaway Center for Excellence. It is through our training of our staff and other professionals on a local and national level, as well as our research initiatives, that we help to move this important work forward,” she added.
According to Galper, the rebranding was done with input from consumers, supporters, staff and board members alike, and was originally scheduled to happen in 2020.
“We chose to pause on its launch because of the pandemic and our need to focus on the health and safety of the children, young adults, adults and families we serve, as well as the agency’s staff,” Galper said.
“As we come through the pandemic though, and with the resilience and care provided in the midst of adversity, it is more appropriate than ever to share more about who we are, what we accomplish and our dedication to helping individuals create a better life through all of the programs and services provided by Sycamores.”
State Senator Antony Portantino, a longtime friend and supporter of Sycamores, shared his enthusiasm for this new chapter for the agency, “Sycamores has always been a trailblazer, they are known for seeking innovative solutions to make a difference in the lives of children and families. Their updated brand reflects that innovative spirit and the organization’s historical roots.”
A new website will be launched later this year, according to a statement by the nonprofit.