Live music will return to Brookside at Rose Bowl on Nov. 6-7 when the Head in the Clouds Festival comes to town.
This year marks the first time the Head in the Clouds Festival, which originally debuted in 2018, will be held over a span of two days, a change brought on by its continued growth and success.
The 2018 Head In The Clouds Festival welcomed 10,000 attendees. In 2019 the attendance rose to 22,500.
In previous years the Head in the Clouds Festival was held at Los Angeles State Historic Park, with star-studded lineups from the Pan-Asian community including acts from Joji, Rich Brian, Higher Brothers, Anderson .Paak, iKON, Zion.T, and more.
In 2019, Rolling Stone dubbed the festival the “Asian Coachella.”
“We’re excited to bring back the world’s greatest Asian music festival to Los Angeles at a new location just outside the historic Rose Bowl. Both the 88rising and Goldenvoice teams have been hard at work to provide fans an immaculate experience from the lineup to the production to the food. We can’t wait to see everyone there,” said 88rising founder Sean Miyashiro.
In conjunction with the festival announcement is the release of “California,” the next single from 88rising’s long-awaited Head In The Clouds III collaborative album, via 88rising/12Tone Music, LLC. Featuring 88rising flagship artists Rich Brian and NIKI and newcomer Warren Hue, “California” is a heartfelt ode to the idyllic Golden State.
The single release is accompanied by a music video directed by Jason Ano that intermixes candid footage of the three Indonesian transplants together along with intimate vignettes of life in Californian suburbia, and glimpses of Asian-Americana.
“This song is about three Indonesian kids that managed to chase their dreams. Whether it’s acting, being a scientist or an architect or both, it’s all attainable,” said Rich Brian. “In this case, NIKI, Warren, and I attained the same thing and that is making a career in California, which comes with its highs and lows.”
“It was so great to have gotten the opportunity to collaborate with my fellow Indonesians Rich Brian & Warren Hue.
Songwriting-wise, it was the most organic coming-together between the three of us. Hope you guys enjoy it!” shared NIKI.
This year, a $1 donation per ticket will ensure that young people in Los Angeles have access to creative exploration through Inner-City Arts, widely recognized as one of the nation’s most effective arts education providers for children in Los Angeles’ Skid Row. Purchasers will have the option to donate additional funds at checkout.
Registration is open now for exclusive access to the presale and the lowest Trust Us Presale tickets for fans at https://hitcfestival.com/. The presale begins on Friday at 10 a.m. (with advance registration). Tickets go on sale beginning on June 4 at 12 p.m.
Visit 88rising.com for more info.