As an ongoing resource for the Pasadena community, the monthly Business Growth Workshops at the University Club are truly valuable. By providing concrete information that actually can be applied to develop best practices for a company, Ken Kellerâ€™s â€œItâ€™s All About You And Your Revenueâ€ presentation kept the workshops on the right track.
Known for his work as a business consultant and columnist, Ken Kellerâ€™s advice can be found on Brain Food For Business Owner.
Engaging with his audience, Ken Keller focused his presentation around helping the business owners â€œcreate a one page revenue growth plan that has high value for you and is a useful toolâ€ for the future. By defining what is working in a business as opposed to what is not working, by making clear cut distinctions, the workshop helped the Pasadena business owners assess their real challenges moving forward.
The key motivation for such an assessment is to understand how your business has been successful in the past and what will make you business successful in the future. The workshop participants were asked by Ken Keller to define their ideal client. If they do not have the criteria to clearly distinguish between an â€œAâ€ client and a â€œBâ€ client, then such criteria needs to be established.
As an experienced consultant, Ken Keller carefully pushed and prodded the audience to look at the tough questions about revenue. If such financial questions are ignored, they can spell disaster for a business in the future. â€œWhen was the last time you raised your prices? When was the last time you had a new product or service to offer a prospect or client?â€ By creating a list of best practices for your business, Ken Keller described how success for a business owner can not only be achieved, but also maintained over time.
Along with James Harwood of Total HR Management, Ken Keller is the ongoing organizer of the Business Growth Workshops at the University Club. It was intriguing to see Ken Keller put on a different hat and do a valuable presentation as well. Continuing on the last Friday of each month until the end of 2014, the Business Growth Workshops at the University Club are a valuable opportunity for Pasadena business owners to learn the secrets of building their companies and increasing revenue.
About the Author
Growing up in New York City as a stutterer, John Lavitt embraced writing as a way to express himself when the words would not come. After graduating from Brown University, he lived on the Greek island of Patmos, studying with his mentor the late American poet Robert Lax. As a writer, John Lavittâ€™s published work includes several articles in Chicken Soup For The Soul volumes and poems in multiple poetry journals and compilations. Today, John Lavitt works at Open Interactive as the Director of Content Development. As a journalist, he is a Regular Contributor to The Fix where he writes investigative reports about the latest issues in the world of addiction and recovery.