Michael Smith ofÂ Street & Smith’s Sports Business Journal reports thatÂ Northwestern Mutual has landed a Rose Bowl deal that could beÂ Â to be worth $25 million a year over six years.
Smith wrote that “ESPN, the rights holder for the College Football Playoff as part of its 12-year, $5.64 billion deal, sold the sponsorship to Northwestern Mutual.”
If true, the sponsorship catapults Northwestern Mutual to a major stakeholder in the new college football playoff structure.
Next January 1 the Rose Bowl game will serve as one of the semifinal games in the inaugural College Football Playoffs. In other years, when the Rose Bowl is not a semifinal match, the game will continue as its traditional New Yearâ€™s DayÂ Big Ten-Pac-12 matchup.