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Is Northwestern Mutual the New Presenting Sponsor for the Rose Bowl Game?

Published on Monday, April 21, 2014 | 5:51 am

Northwestern Mutual will be the new presenting sponsor of the Rose Bowl in 2015, according to an unnamed industry source in a media report published this morning.

Michael Smith of Street & Smith’s Sports Business Journal reports that Northwestern Mutual has landed a Rose Bowl deal that could be  to be worth $25 million a year over six years.

Smith wrote that “ESPN, the rights holder for the College Football Playoff as part of its 12-year, $5.64 billion deal, sold the sponsorship to Northwestern Mutual.”

If true, the sponsorship catapults Northwestern Mutual to a major stakeholder in the new college football playoff structure.

Next January 1 the Rose Bowl game will serve as one of the semifinal games in the inaugural College Football Playoffs. In other years, when the Rose Bowl is not a semifinal match, the game will continue as its traditional New Year’s Day Big Ten-Pac-12 matchup.


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