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Last Call Today for Pasadena Business Owners to Apply for California’s Small Business COVID-19 Relief Program

Published on Tuesday, January 12, 2021 | 2:24 pm

Pasadena business owners now have only hours left to apply for the California Small Business COVID-19 Relief Grant Program, which closes its application window at 11:59 p.m. Wednesday, Jan. 13.

This is the last chance for the first round of grant applications, although there may be another opportunity for small business assistance later this month. A date for the opening of applications for the second round will be announced later.

The first round program officially opened on Dec. 30 and received thousands of applications, leading to some businesses being unable to access the application process before the first deadline on Jan. 8.

The Office of the Small Business Advocate (CalOSBA), part of the Governor’s Office of Business and Economic Development (GO-Biz), made adjustments to the program website and decided to extend the application deadline to this Wednesday.

The program grants eligible small businesses up to $25,000 to help them stay afloat during the pandemic. Small businesses that are qualified include those whose annual gross revenues are between $1,000 and $2.5 million, based on their most recently filed tax return, including sole proprietorships and nonprofits.

Businesses that have previously benefited from the CARES Act or other grants are still eligible for the new grant.

CalOSBA said applicants who submitted their application and all documentation in the first round do not need to reapply for the second round; qualified applications will be automatically rolled over into the next funding round for consideration.

To learn more about the grant requirements and eligibility, visit

In the meantime, the city of Pasadena and the Pasadena Community Foundation (PCF) this week said applications for Pasadena’s own Small Business COVID-19 Relief Grant Program will open on Jan. 25. The program aims to provide pandemic-relief grant funding to brick and mortar small businesses impacted by COVID-19 in the form of reimbursement.

Under this program, approximately 50 reimbursable grants of $7,500 each will be extended to qualifying small businesses in the city. Funds for the program will come from the city’s annual Community Development Block Grant (CDBG) allocation, the announcement said.

PCF and the Pasadena Small Business Development Center (SBDC) will be conducting a virtual orientation about the program and post it on the PCF website prior to the opening of the application window. The orientation session will explain the program, the application process, and needed support documents for fund reimbursement.

In addition, the SBDC will be hosting a series of webinars to inform applicants and address questions about the application process.

To receive additional assistance on the application process, interested businesses are advised to sign up with the SBDC through

For additional information regarding the city’s Small Business COVID-19 Relief Grant Program, call Kate Clavijo or Mike deHilster, PCF program officers, at (626) 796-2097 ext. 7 or ext. 5, or write to, or

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