At the latest Business Growth Workshop on March 24, Nat. B. Read explained how the next Southern California earthquake is inevitable, but disaster is not. As another valuable offering to the greater Pasadena community by the University Club of Pasadena, the session provided great insight into how to prepare for the big one in order to secure your business and save your home. If you are willing to take certain steps to ensure your safety and the welfare of your company, you will be able to thrive beyond the shaking
Read said that over the past 150,000 years, a major earthquake has hit the southern San Andreas Fault every 150 years on average. It’s been 159 years since the last big one. The likelihood of a major earthquake of the magnitude of the Northridge earthquake hitting California in the next 30 years is 99.7%. Every year, 10,000 people die worldwide in earthquakes or from the damage caused by earthquakes.
The problem is most people tend to take one of two approaches to earthquake preparedness that are dramatically different, according to Read. The first type of person is incredibly well prepared with first aid training, safety preparation and the necessary reserves of food and water. The second type of person hasn’t done anything to prepare and doesn’t want to talk about it. Rather than making even the most earthquake safety preparations, these people either are the stick your head in the sand like a camel and pray for the best type or the head in the clouds and lost in their own imaginations type.
In either case, they’re in real trouble. Water is particularly important. The water supply may be disrupted, and the average person will die from lack of water in only a few days. What are you going to do when there is no water in the pipes and no stores open to sell it? What will you do when 911 fails to answer any calls beyond emergencies at schools. You suddenly could be the only emergency and fire department available. How will you respond under such stress?
Through his agency, Read Communications, Nat Read offers disaster preparedness. After years of preparing companies for media crises, he concluded that the greater need in crisis management was for disaster preparedness. He draws on 23 years of experience in the US Navy and Naval Reserve as well as five years first responding experience as a reserve LAPD officer.
At the Business Growth Workshop, Nat Read expressed the sincere hope that the attendees would take the proper steps to ensure the safety of their families and the security of their businesses. Once again, the University Club of Pasadena has shown their civic merit by providing such important information. The question lurking in the background is whether the people listening will take the actual steps to protect their futures. Will you?