Pasadena software success story OpenX, now a leading global advertising technology platform, is expanding its Asia Pacific presence to Southeast Asia with the opening of a Singapore office that will serve as a regional hub as the company’s business continues to experience strong international growth.
OpenX Co-Founder and Chief Revenue Officer Jason Fairchild made the announcement during ATS Singapore 2018 as he and OpenX President John Gentry took part in an OpenX-hosted fireside chat about the need for the programmatic industry to rally together and bring greater quality and innovation to the global digital advertising market.
Expansion to Southeast Asia will supplement OpenX’s already strong presence in other Asian markets, most notably Japan, where the company ranks as the second largest digital advertising exchange behind Google, an OpenX press statement said on Tuesday.
The company said digital advertising in Southeast Asia surpassed $2 billion in 2017, growing 20 percent year-over-year, citing a recent eMarketer report. It added OpenX’s leadership position as one of the world’s largest mobile exchanges will further accelerate the company’s growth in markets such as Singapore, Indonesia, Thailand, the Philippines, Malaysia and Vietnam where mobile will comprise the majority of all digital ad spend by 2021.
“Digital media, and in particular mobile advertising, has created a massive opportunity for advertisers, publishers and technology companies in Southeast Asia and the growth of programmatic technology is opening up even greater possibilities to drive consumer engagement at scale,” Fairchild said. “We look forward to supporting the leading content creators and app developers throughout the region to grow their businesses with the highest quality, innovative advertising technology solutions we have been known for more than a decade.”
OpenX’s investment in the Asia-Pacific area will include additional personnel and expansions into additional markets, including Australia, throughout 2018. In Japan, OpenX experienced recent momentum, including a 52-percent year-over-year growth in revenue, the hiring of a new senior business leader and the doubling of publisher partnerships in the region.
OpenX powers highly relevant advertising, delivering quality and value to brands, publishers and consumers across every type of connected screen and ad format. The company serves more than 30,000 of the world’s most recognized brands, more than 1,200 publishers and more than 2,000 premium mobile apps.
For more information about OpenX and its ad technology platform, visit www.openx.com.