Pasadena-based Social Shopping Platform Prismpop Raises $5 Million Funding

A new Pasadena-based social shopping platform that helps discover beauty and fashion products has raised $5 million in total funding from a new round of seed fundraising led by Female Founders Fund, the largest seed fund that invests in female entrepreneurs.

The platform, Prismpop, makes it easier for customers to find their new favorite product, shopping advice, product reviews, beauty secrets, fashion tips, and food ideas through their app and website.

“We want to empower female consumers with trustworthy information to make online purchasing decisions they can feel confident in,” Prismpop CEO and founder Peggie Li said. “From the world of cosmetics to fashion to fitness, our goal is to deliver personalized content and community interaction that inspires consumers into an evolved way of shopping. It’s shopping and sharing with friends re-invented.”

Li, an alumna from Bytedance, which developed Tik Tok. Before Prismpop, Li held digital media leadership roles at Maker Studios, later acquired by Disney; AwesomenessTV, which Dreamworks acquired; Leaf Group, Fox Networks, and Sony Pictures.

The company started in Santa Monica as a Mucker Capital-incubated platform aiming to amplify the creation and sharing of female lifestyle content so consumers could be equipped with authentic information from the shopping community.

Foundation Capital also participated in the funding round, along with Revolution Capital, Plum Ventures, Mucker Capital and Uphonest Capital. Additional investors from the previous round include Unshackled Ventures, Alumni Ventures Group, Sequoia Capital (Scout Fund), and Plug and Play, among others.

Prismpop’s team is joined by members of industry-leading apps such as Grindr and Tik Tok, as well as co-founder and head of content Maggie Knox, formerly of Awesomeness TV/NBCUniversal, a multi-channel network focused on female teenage content.

For more information, visit www.prismpop.com.