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Pasadena: Be Local Strong: Mobile App and Website Unveiled to Support Local Businesses

Small World Communications and Pasadena Chamber of Commerce Collaborated to Create Free Mobile Phone Application to Help Customers easily Find Open Local Restaurants

Published on Wednesday, June 3, 2020 | 11:59 am

On June 1, 2020, a free mobile application for restaurants was unveiled to the community. Pasadena Be Local Strong lists Pasadena area restaurants that are open for business. There are no charges to restaurants to be listed and no cost to for users to download the app. The application is a collaboration between Small World Communication and the Pasadena Chamber of Commerce as part of Small World’s Be Local Strong initiative. The app can be accessed online at

“I am very grateful that Rob McLinton and Small World Communications approached me with the idea for a web-based mobile application to support local businesses during the current health and economic crisis,” said Paul Little, president and CEO of the Pasadena Chamber of Commerce. “Rob and his company were very generous to put the app together at no cost to either the restaurants or the users and provide a simple to use guide to who’s open and what’s on the menu. All free for the business and the user.”

Businesses that want to be listed on the site can go to: and put in their information. Right now, the app only lists restaurants, but retail and service businesses will be added soon. The app is available to any retail or service business in the greater Pasadena area. Membership in the Pasadena Chamber of Commerce is not required to be listed.

“Rob and I really saw this as a service that we could provide to the local business community and our residents,” said Mr. Little. “Every opportunity for businesses to reach potential customers at no cost to them is very worthwhile.”

The Rose Logo used for the application was created by Oksana Latysheva of the Noun Project.

The Be Local Strong initiative of Small World Communications also created a Monrovia Be Strong Local application.

The Pasadena Chamber of Commerce and Civic Association is a professional business organization. Since the earliest days of Pasadena, the Chamber has played a major role in the development of this internationally renowned city. Since 1888, when the organization was founded as the Board of Trade, the Chamber’s primary purpose has been the enhancement of both the business climate and the quality of life in Pasadena. The Pasadena Chamber of Commerce currently serves more than 1450 members.

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