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Pasadena Latino Advocacy Group Looks to 2013 as Year of National Victories

Published on Thursday, January 3, 2013 | 11:52 am

A Pasadena-based Hispanic rights group which actively campaigned across the U.S. against what it calls “hate radio” has announced plans for an active 2013.

Some of the key initiatives for the Pasadena-based National Hispanic Media Coalition’s 2013 Policy Priorities will include educating advertisers and media companies about the need for responsible portrayals of Latinos.

“NHMC is gearing up for yet another year of outstanding victories. In 2013, NHMC continues to be the premiere organization advocating for fair treatment of Latinos in the entertainment, media and telecommunications industries,” said NHMC’s President and CEO, Alex Nogales.

“We will not relent until U.S. Latinos have media parity and are portrayed as multidimensional people devoid of negative stereotypes,” Nogales said.

The National Hispanic Media Coalition says it is a non-partisan, non-profit, media advocacy and civil rights organization established in 1986.

Latinos now comprise over 16 percent of the U.S. population and represent the fastest growing voting bloc.

In 2013, the coalition said it will also collaborate with internet service providers and the FCC to make internet service more affordable. According to the coalition, Latinos are less likely than any other demographic group to have broadband connections, largely due to prohibitively high costs.

The coalition said it would also oppose any consolidation of internet service providers – fixed or mobile – that would lead to less competition and higher prices.

The NHMC has filed over fifty petitions with the FCC to deny radio and television station licenses nationwide, either on the basis that American Latinos were inadequately represented in the employment ranks, or for instances of obscenity, indecency, and profanity on primetime Spanish-language broadcasting that squarely violated FCC rules and the law, or because of the absence of FCC-mandated children’s programs.

Many of these petitions have resulted in fines or reprimands.

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