Pasadena Nonprofits Gear Up for Giving Tuesday

After businesses sought to woo customers on Black Friday, Small Business Saturday and Cyber Monday, nonprofits are hoping Giving Tuesday will help bolster their charitable endeavors throughout Pasadena and the world.

Started in 2012 to encourage generosity, Giving Tuesday calls for the public to take a break from the shopping and bustle of the holiday season to give something back, whether it be a donation to a charity or simply lending a helping hand to a stranger.

The event is traditionally held on the Tuesday following Thanksgiving.

The pandemic has brought increased need while also precluding the types of in-person events and fundraisers nonprofit organizations often rely on for support. Many have turned to online endeavors.

But the generosity of those Pasadenans still in a position to help others has remained strong, according to many local nonprofit directors.

More information on Giving Tuesday is available online at hq.givingtuesday.org.