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Tournament of Roses Offers Third Sneak Peek At 2024 Rose Parade Floats

Published on Thursday, November 30, 2023 | 11:11 am

As the Pasadena Tournament of Roses prepares for the 135th Rose Parade presented by Honda, we are excited to offer a third sneak peek in a series of previews of floral float entries that will delight our global audience from Colorado Blvd. on New Year’s Day. The 2024 Rose Parade is set to strike a chord with its theme—”Celebrating a World of Music.”

Since its inception in 1890, the Rose Parade has been a dazzling showcase of creativity. Every float entry tells a captivating tale through its unique theme and visuals, truly bringing these magnificent floats to life. Get ready to sneak a peek at the official float renderings from the City of Alhambra, CORE Kidney, DIRECTV, Kaiser Permanente, Visit Newport Beach and Western Asset. These floats are getting ready to hit the streets and harmonize their way into your hearts.

The floats will journey the 5 ½ mile Parade route displaying their symbolic and spectacular storytelling sure to be embraced by millions of streetside and broadcast viewers from across the country and around the world drawn to America’s New Year Celebration®.

City of Alhambra
Builder – Phoenix Decorating Company

The City of Alhambra presents the float, “Celebrating the Year of the Dragon,” a magnificent spectacle embodying the diversity of the city, home to primarily Asian and Latino communities contributing to its unique culture. Located eight miles from downtown Los Angeles, Alhambra proudly showcases its thriving community of 83,000 residents, boasting a flourishing school district, charming residential neighborhoods, dozens of Fortune 500 companies and a diverse restaurant scene. The city invited Alhambra Unified Elementary School students to create their float designs to inspire the Rose Parade float design. Shannon Tan from Ramona Elementary School, chosen for its representation of Alhambra’s diverse heritage and its strong ties to the global language of music. At the forefront of the float, a colossal dragon clutches a globe in its claw, symbolizing unity, standing protectively over a sleeping baby dragon in the shadows of the classic City of Alhambra sign. The beautifully decorated dragons are surrounded by beautiful musical notes and instruments, illustrating the 2024 Tournament of Roses theme and celebrating the 75-year history of Alhambra in the Rose Parade.

CORE Kidney
Builder – Phoenix Decorating Company

CORE Kidney is a patient advocacy and support group formed by grateful kidney patients, their caregivers and living kidney donors. Dr Anjay Rastogi MD PhD, Professor and Clinical Chief of Nephrology at UCLA Health, was the inspiration behind the formation of this non-profit foundation. The purpose of the foundation is to support and further the work UCLA Health CORE Program and other similar minded institutions and organizations are doing in advancing kidney care. The CORE principles of CORE Kidney are Clinical Excellence, Outreach, Research and Education. CORE Kidney aims to provide help and support to kidney patients and their families each step of the way along this long, arduous and often frightening kidney journey and let them know that they are not alone. Proudly riding on the float is a group of musicians, living kidney donors, recipients and individuals in need of a kidney. These riders represent the generosity of donors and promote kidney health. The primary message of the float titled “Gift of Life: A Tune That Never Fades!” honors living kidney donors for their life-saving gifts, emphasizing the importance of organ donation. CORE Kidney’s mission is to bring light to how widespread kidney disease is, with the goal of inspiring more people and society to take preventive measures. This float is honoring our living kidney donors by increasing kidney health awareness. Butterflies leading the float are a symbol of goodwill, transformation and rebirth. Purple butterflies symbolize lupus nephritis, while the tree represents knowledge and life — symbolizing the continued need for education and kidney health awareness.

Builder – Artistic Entertainment Services

Since its launch in 1994, DIRECTV understands the power of possibilities as it celebrates its 30th anniversary, offering nearly every American the ability to beam or stream it. DIRECTV celebrates America’s favorite national pastime – Baseball! With their float, “Take Me Out to the Ball Game,” the 2023 World Champions, El Segundo Little League and its players celebrate on a floral baseball stadium. The magnificent float has a fresh sod infield with white mums for the baseline, while the “outfield” or base of the float will be covered with pink and red roses, ti leaf, fresh ferns and beautiful white florals, lilies, dendrobium, orchids and snapdragons. Playing aloud proudly is the 1908 Tin Pan Alley song, “Take Me Out to the Ball Game,” by Jack Norworth and Albert Von Tilzer, which has become the unofficial anthem of North American baseball. As an El Segundo headquartered business and a leader in entertainment, DIRECTV is proud to support the 2023 World Champions, El Segundo Little League. DIRECTV is an American multichannel video programming distributor moving into a bright future, achieving the mission of aggregating, curating, and delivering entertainment with exceptional and innovative services.

Kaiser Permanente
Builder – Fiesta Parade Floats

At Kaiser Permanente, we believe everyone deserves health care that honors them for all that they are. Our 2024 float, “Symphony of You,” represents the many ways we work together, harmoniously, to care for all that is you. At the center of the float, a Kaiser Permanente member stands with outstretched arms surrounded by photos depicting cherished life moments and the caregivers who have helped them along the way. The float celebrates life’s?milestones and how — like the coordinated, dynamic, and integrated notes of a song — we support our members and the communities?we serve. Kaiser Permanente care teams and members stand on a winding piano path that represents the unique notes of?every member’s individual journey and how we surround and synchronize our care and services with the rhythm of life. Inspired by the music that accompanies our members’ lives, musicians from the Los Angeles Philharmonic?play a joyous song as diverse cultural groups from across Kaiser Permanente dance?and walk alongside the float. At Kaiser Permanente all of us are always here for all that is you — celebrating the symphony of you.

Visit Newport Beach
Builder – Phoenix Decorating Company

After an 18-year hiatus, Newport Beach makes a splash once again on the global stage, showcasing its rich history and vibrant community spirit through its float paying homage to Newport Beach’s cherished Christmas Boat Parade, a beloved local tradition. The historic ties between Newport Beach and the Rose Parade run deep as for many years, the Rose Court would visit Newport Beach’s Balboa Bay Club to celebrate the dawn of a new parade season. The Rose Parade has also served as a source of inspiration for Newport Beach’s Christmas Boat Parade, as demonstrated by the addition of a symbolic parade leader known as the Grand Marshal in the parade’s recent years. Visit Newport Beach’s float, aptly titled “Jingle on the Waves,” draws attention as the longest float in the 2024 parade lineup at an astounding length of 165 feet. What truly sets this float apart is its concept—a heartfelt tribute to the beloved Newport Beach Christmas Boat Parade, essentially creating a parade within a parade. Five individual units showcase the annual Visit Newport Beach California Boat parade. The design showcases iconic Newport Beach landmarks like the Fun Zone Ferris Wheel and the Balboa Pavilion, all crowned by a magnificent 20-foot Christmas tree. The forefront of the float features a pink flamingo atop a decorated boat featuring a festive polar bear, lights, toys and gifts with oversized palm trees and Christmas trees. The second attachment of the float brings to life the decorated Marina Park Sailing & Boating Center of the Balboa Pavilion. The third float unit is a special nod to Rose Parade history featuring a Rose Queen yacht with five former Rose Queens who call Newport Beach home. The fourth unit brightens the parade route with an illuminated Ferris wheel and celebratory rockets, as the fifth and final unit proudly carries a snowman with a top hat wishing everyone a happy new year!

Western Asset
Builder – Phoenix Decorating Company

Western Asset is one of the world’s leading fixed-income managers and has been located in the heart of Pasadena for more than 35 years. With a focus on long-term fundamental value investing that employs a top-down and bottom-up approach, the firm has nine offices around the globe and deep experience across the range of fixed-income sectors. Founded in 1971, Western Asset has been recognized for delivering superior levels of client service alongside its approach emphasizing team management and intensive proprietary research, supported by robust risk management. Western Asset’s 2024 Rose Parade float, “Together in Harmony,” is a whimsical masterpiece of musical woodland creatures taking center stage. Watch as a guitar-strumming squirrel sways to the music, a bird in a tree nod in rhythm and a giant brown bear nods its head while strumming. The lively display continues with a butterfly gracefully fluttering, a raccoon grooving to the beat and an owl gracefully flapping its wings. These meticulously engineered floral animations mirror Western Asset’s philosophy of teamwork, team-based research, incentives, team-based risk and team-based gains teamwork. Whether it’s humans, animals, ecosystems, cultures or countries, this float not only celebrates the harmony of nature but also illustrates the harmony in diversity, a reminder that when different voices unite, there are no limits to what can be accomplished.

Join us on January 1, 2024, to experience the awe and wonder of the floats, bands and equestrian units of the 135th Rose Parade presented by Honda.

About the Pasadena Tournament of Roses® and Rose Parade® presented by Honda

The Pasadena Tournament of Roses® is a volunteer organization that hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Prudential and a variety of accompanying events. The Association’s 935 Members supply more than 80,000 volunteer hours, which will drive the success of the 135th Rose Parade, themed “Celebrating a World of Music” on Monday, January 1, 2024, followed by the CFP Semifinal at the 110th Rose Bowl Game presented by Prudential. Visit, like us on Facebook and follow us on Instagram and YouTube.

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