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Pasadena’s Elderly and Dependent Adult Liaisons Team Reaches Out to Seniors to Confront Financial Abuse

Published on Monday, January 2, 2023 | 9:02 am

Pasadena’s Elderly and Dependent Adult Liaisons team, working in concert with the Pasadena Department of Transportation, has posted English and Spanish language elder financial abuse public service announcements in 20 bus stop shelters citywide and in all 26 Pasadena Transit buses, the City Manager’s office announced.

The activity is part of public information and education efforts by the City of Pasadena to keep the elderly community informed about elder financial abuse incidents and to encourage them and their families to report any such cases.

The team — referred to by its acronym, PEDAL— includes representatives from various City departments, USC’s Keck School of Medicine, Huntington Hospital, and WISE and Healthy Aging. Established in August 2021, the team has since been working on its mission to improve the quality of life for elders and dependent adults residing in long-term care facilities through education, community outreach, code enforcement, and prosecution.

There are more than 3,000 residents in over 100 skilled nursing facilities (SNFs) in Pasadena who are members of the elderly community.

The City Manager’s office said public information and outreach efforts about elder financial abuse are vitally important because the majority of such incidents go unidentified and unreported; victims generally choose not to come forward out of fear, embarrassment, or lack of resources.

Last year, Pasadena Mayor Victor Gordo declared June 15 as Elder Abuse Awareness Day in Pasadena. It was in keeping with World Elder Abuse Awareness Day that the United Nation observes annually.

 Before the COVID-19 pandemic, elder abuse affected one in 10 American older adults annually, according to the American Journal of Geriatric Psychiatry. In mid-2020, a new study showed that one out of every five older persons reported elder abuse, an increase of almost 84 percent from prevalence estimates before the pandemic.

The PEDAL team encourages any older adult whose money or property was taken without their permission, and all other persons who know of such incidents, to call the Pasadena Police Department Financial Crimes Unit at (626) 744-4522 or Los Angeles County Adult Protective Services at (833) 401-0832.

For more information about Pasadena’s PEDAL team, visit

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