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COVID-Conscious Pasadena Company Rolls Out Touch-Free Facial Recognition Pay System

Published on Friday, July 24, 2020 | 11:34 am

PopID, a majority-owned subsidiary of Pasadena-based Cali Group, has installed a touch-free payment solution using face recognition in 14 merchant outlets in Pasadena and at many more national and regional outlets, making it easier for both consumers and businesses to observe restrictions and safety measures during the coronavirus pandemic, company officials said.

Since the company launched the PopPay payment solution, brands such as Belcampo, Bojangles, CaliBurger, Dairi-O, Deli Time, Plant Power and Port of Subs have adopted the system. In Pasadena, Dog Haus and Lemonade will soon be using the platform, the company said.

“PopID is excited to continue to expand the PopPay system so its end-users can make touch-free purchases at all of their favorite local merchants,” a company statement said. “PopPay is an add-on solution to your existing merchant service provider, which means you do not need to change or cancel your credit-card processor.”

PopID said that using the touch-free platform can mean increased sales, as several merchants that have adopted PopPay seeing an increase in revenue in the months following the installation of their PopPay system. With thousands of registered PopID users, businesses in Pasadena are also setting themselves up to tap into a network of customers when they begin accepting PopPay.

Benefits also include ensured safety and wellness for customers and store employees, as well as lower payment-processing costs. When PopPay is used as a payment method, there is less opportunity for pathogens to be transferred.

People need only to register for the service to use PopID, and can then choose to use the platform for various purposes, including logging into loyalty accounts, receiving personalized food-ordering recommendations, processing payments and entering facilities.

To learn more about PopID and the company, visit

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