Rose Bowl Stadium Hosts Community-Driven Backpack Giveaway

The Rose Bowl Stadium transformed its parking lot into a hub of generosity on Sunday when the historic venue hosted a Backpack Giveaway event, providing 1,000 backpacks filled with essential school supplies to local families.

The event, which ran from noon until 4 p.m., was a collaborative effort between Councilmember Tyron Hampton, LOV Olive Branches, the Rose Bowl Legacy Foundation, and the Rose Bowl Institute. 

It helped ease the financial burden on local families ahead of the new school year and prepare young students for their upcoming return to classrooms.

Families were greeted with a festive atmosphere, complete with music, entertainment, and various interactive activities. Volunteers distributed backpacks provided by the Rose Bowl Legacy Foundation, containing notebooks, pencils, and other classroom necessities, alongside groceries donated by Grocery Outlet.

“It is important for us to continue influencing our local Pasadena community first and foremost, and having the opportunity to provide tools for educational success continues to be one of our top priorities,” said Dedan Brozino, President of the Rose Bowl Legacy Foundation.

Parents expressed gratitude for the support, while children eagerly explored their new backpacks. 

James Washington, President of the Rose Bowl Institute, highlighted the event’s broader significance. “Teaching the world how to give needs to be at the heart of every one of us,” he stated, adding, “This incredible community partnership to support kids and families as they get ready for a successful school year is a great example of the power of teamwork and how we can all give back to inspire others towards greatness.”