Senior Development Director Appointed at Pasadena Senior Center

Christa Lorenz has been named senior director of development at the Pasadena Senior Center.

Her responsibilities will include developing a five-year plan to increase the base of top donors and ensure all fundraising communications and marketing activities work toward the Pasadena Senior Center’s long-term fiscal success.

Before joining the Pasadena Senior Center staff, Lorenz was director of annual giving at Westridge School in Pasadena for nearly five years, during which she broke fundraising records during the worst of the COVID pandemic. She began her fundraising career at the University of Southern California’s Classical KUSC Radio and later joined USC’s advancement staff and was instrumental in building stewardship communications and endowment processes during the $6 billion+ Campaign for USC.

“I am confident Christa’s strong development experience and creativity will help carry the center’s fiscal health well into the future so programs and services can be maintained and increased,” said Akila Gibbs, executive director at the center.

Lorenz earned her bachelor’s degree at Chapman University and master’s degree at California State University, Long Beach. She lives in Glendale with her husband and toddler son.

In addition to online classes, onsite events and other activities, members and nonmembers of the Pasadena Senior Center are encouraged to visit www.pasadenaseniorcenter.org regularly for a quarterly online magazine, free food delivery for older adults in need, COVID updates specifically for older adults and more.

The center is an independent, donor-supported nonprofit organization that has served older adults for more than 60 years. Extended spring and summer hours are Monday through Friday from 8:30 a.m. to 7 p.m. and Saturday from 8 a.m. to noon. Rooms are sanitized after each use. Masks are optional.