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Wetzel’s Pretzels Launches Mobile App

Published on Thursday, August 18, 2016 | 12:45 pm
 

Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, has unveiled its new state-of-the-art mobile app, available for iOS and Android users and valid at Wetzel’s Pretzels locations throughout the U.S. The Wetzel’s Pretzels’ app enables guests to utilize mobile pay, earn free pretzels, locate their nearest Wetzel’s Pretzels, and even send some pretzel love to friends and family via an e-gift card.

Within the app, Wetzel’s Pretzels also showcases an updated loyalty program, where guests earn free pretzel items by scanning the app during each visit. The Wetzel’s Pretzels loyalty program is the simplest rewards program in the industry: buy 6 pretzel items and get your 7th one free. The item-based program was designed to generously and transparently reward guest loyalty; something Wetzel’s passionate fans have displayed enthusiasm for across the company’s social media channels.

“With tons of elusive reward systems out there, we wanted to keep it simple for our loyal customers,” said Jennifer Schuler, Wetzel’s Pretzels Chief Marketing Officer. “Our aim was to create a program that was easy for our loyal customers to use — and a program that would do what it was intended to, simply and generously reward customers. ‘Buy any 6 pretzel items and your 7th one is on us.’ It’s that simple. You even get to choose your own pretzel reward.”

For more information, visit www.wetzels.com, and follow along on Facebook, Twitter and Instagram @ wetzelspretzels for fresh-twisted treats.

To download the Wetzel’s Pretzel’s app for iOS, click https://itunes.apple.com/pw/app/wetzels-pretzels/id1034536809?mt=8

To download the Wetzel’s Pretzel’s app for Android, click https://play.google.com/store/apps/details?id=com.ak.app.wetzel.activity&hl=en

Wetzel’s Pretzels operates more than 300 fresh bakeries across the United States and around the world, including premier locations at Disneyland Resort and Walt Disney World Resort.

For additional information on Wetzel’s Pretzels or franchise opportunities, please visit the website, call (626) 432-6900, “Like” them on Facebook and follow them on Twitter and Instagram.

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