Tournament of Roses Parade fans can buy “the best seats in the house” without camping out for days on the streets of Pasadena, Calif. in hopes of nabbing a great parade-watching spot. That’s right. While tickets last, reserved grandstand seats for prime parade viewing are available through Sharp Seating, the ONLY Official Seating and Ticket Company of the Tournament of Roses Parade for more than 85 years.
The 137th Tournament of Roses Parade will roll through the streets of Pasadena on Thursday, January 1, 2026. This immensely popular event that attracts 40+ million TV viewers and more than a million visitors from around the world to Pasadena annually will be here in no time.
Parade fans wishing to secure reserved grandstand seats are urged to place their ticket orders now for the best selections. Tickets are going fast for seating at what is historically known as “TV Corner,” which offers the same views seen on Rose Parade television broadcasts. Prices range from $75-$125 per seat, depending on location, plus $50-$65 for a parking permit.
“The Tournament of Roses is one of the greatest spectacles in the world,” said Sharp Seating President Sindee Riboli. “Nothing else compares with its magnificent floral floats, high-stepping marching bands and exceptional equestrian units. Musicians and equestrians from around the globe compete to be in the Rose Parade, so viewers really enjoy the best of the best. While the floats look beautiful on television, they are breathtaking to see live. It’s truly a not-to-be missed, experience of a lifetime.”
Sharp Seating also provides tickets for a variety of pre- and post-parade events. Fans can purchase tickets for close-up previews of the Rose Parade’s legendary floats while the finishing touches are being applied at Decorating Places December 28-30, 2025. Additionally, tickets are available to view the floats on display after the parade at Floatfest held January 1-3, 2026.
Another crowd-pleaser, Bandfest will feature bands from around the world showcasing their musical and marching talents with performances at Pasadena City College’s football stadium Monday, December 29, 2025, at 2:00 p.m.; and two shows Tuesday, December 30, 2025 – 10:00 a.m. and 2:00 p.m.
At EquestFest — happening Monday, December 29, 2025, 10:00 a.m. – 3:00 p.m., at the Los Angeles Equestrian center — horse-lovers can stroll through the Rose Parade stable area, meet many of the equestrians they will see on the parade route January 1st, and take photos with their beautiful horses. Visitors will also enjoy riding demonstrations and equestrian drills, as well as ongoing exhibits, musical performances and great food.
For more information or to purchase tickets to the Tournament of Roses Parade and other events, visit www.sharpseating.com or call (626) 795-4171. Sharp Seating recommends advance ticket purchases for all events as they often sell out quickly.
