FoodieLand Rolls Into the Rose Bowl for a Three-Day Feast

More than 250 vendors, carnival games and a Fourth of July drone show fill the festival’s Pasadena run.
Published on Jun 28, 2026

[photo credit; Eventbrite]

The sprawling night market known for turning open lots into food wonderlands returns to Pasadena this holiday weekend. FoodieLand sets up at the Rose Bowl from Friday, July 3 through Sunday, July 5, packing in more than 250 vendors across three days of eating, shopping and live entertainment.

The festival opens Friday from 3 p.m. to 10 p.m., then runs Saturday, July 4, and Sunday, July 5, from 1 p.m. to 10 p.m. each day. Beyond the food stalls — which span cuisines, desserts and novelty drinks — the event features carnival-style games, craft and merchandise booths and live music. On the night of the Fourth, FoodieLand adds a special Independence Day drone show.

Billed as one of the region’s largest food festivals, FoodieLand has built a following by gathering a huge range of vendors in one place, letting visitors graze their way from one global cuisine to the next. The Rose Bowl’s vast grounds give the market room to spread out, with space for seating, games and the evening’s entertainment.

Single-day admission is $12, available online only, and children 5 and under get in free. For families weighing where to spend part of the long weekend, the festival offers an easy, low-cost outing built around the thing everyone can agree on: something good to eat.

FoodieLand will run Friday, July 3 from 3 p.m. to 10 p.m. and Saturday, July 4 and Sunday, July 5 from 1 p.m. to 10 p.m. Rose Bowl Stadium, 1001 Rose Bowl Drive, Pasadena. For more information, call (626) 577-3100 or visit foodielandnm.com. Single-day admission is $12, available online only; children 5 and under are free. A drone show is planned for the night of July 4.