It’s Saturday! Don’t Forget the Farmer’s Market!

Local institution marks 40th year in Pasadena
Published on May 18, 2024

Pasadena’s vibrant Saturday mornings haven’t always been synonymous with fresh, locally sourced produce. But for the past four decades, the Pasadena Farmers’ Market has become an institution, not only offering residents a taste of seasonal California but also fostering a deep connection between community and agriculture.

Like so most Saturdays in Pasadena, the Pasadena Farmers Market will be open today from 8:30 a.m. to 12:30 p.m. In Victory Park, 2900 N. Sierra Made Blvd.

The market’s story began in 1980, sprouting from a desire to bridge the gap between local farmers and Pasadena residents. Its success led to a second location at Victory Park in 1984, solidifying the market’s role as a cornerstone of the city’s social fabric.

“Farmers’ markets introduce us to the hardworking farmers who grow food for our families,” said Gretchen Sterling, manager of the Pasadena Certified Farmers’ Markets. “They work long days, deal with changing weather conditions, and travel a long way to be at our markets weekly.” 

Beyond offering a bounty of fresh fruits, vegetables, and artisanal goods, the Pasadena Farmers’ Market has consistently championed the community’s well-being. Throughout its history, the organization has donated clothing and school supplies, defrayed summer camp costs, and provided transportation to special events, ensuring Pasadena’s youth have access to enriching experiences.

The Pasadena Farmers’ Market’s positive influence extends far beyond its bustling stalls. Since 1995, the City of Pasadena Parks, Recreation and Community Services Department has overseen the market’s operations, with surplus funds used to support vital recreation programs at the city’s community centers. 

“The Pasadena Farmers’ Market aligns with our mission to offer affordable resources, encourage healthy choices, and foster connections within the community,” said Parks, Recreation and Community Services Department Director Koko Panossian. 

The market’s commitment to sustainability aligns perfectly with Pasadena’s eco-conscious spirit. By showcasing local produce, often organic, the market reduces the distance food travels, lessening the environmental impact associated with large-scale agriculture. This dedication to environmental responsibility was especially evident during the COVID-19 pandemic. The market adapted to new safety protocols and operational changes, ensuring a continued source of fresh produce for the community throughout a challenging time.

Today, the Pasadena Farmers’ Market stands as a testament to the city’s dedication to health, sustainability, and community. As it embarks on its next chapter, the market’s legacy is secure: a vibrant space where residents connect with local farmers, savor the season’s bounty, and celebrate the importance of a strong community bond.

As the Pasadena Farmers’ Market celebrates over 40 years of operation, it remains a cornerstone of the City’s commitment to fostering a healthy, sustainable, and connected community.

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