‘Lucifer’ Tops Streaming Ratings; `Clickbait’ Second After Back-To-Back Wins

By STEVEN HERBERT, City News Service
Published on Oct 14, 2021

“Lucifer” rose one spot to the top of the list of most-streamed programs in the first full week its 10-episode final season was available on Netflix, according to figures released Thursday.

Viewers spent 1.588 billion minutes watching the 93 episodes of the urban fantasy between Sept. 13-19, 51% more than the 1.052 billion minutes watched the previous week which included the first three days the final season was available.

“Clickbait” was second after back-to-back first-place finishes, with viewers spending 732 million minutes watching the eight-episode miniseries about the abduction of a man (Adrian Grenier) in a crime with a sinister online twist.

Viewership was down 33.9% from the 1.108 billion minutes watched from Sept. 6-12 and 49.9% from the 1.46 billion minutes watched from Aug. 30 through Sept. 5, the first full week it was available on Netflix.

There were two programs in the latest top 10 that were not in the previous week’s. The Netflix British teen comedy-drama “Sex Education” was sixth, with 595 million minutes watched of its 24 episodes, including its eight-episode third season, released Sept. 17.

“The Circle” was 10th, with 444 million minutes watched of its 33 episodes, including four third-season episodes of the Netflix social media competition that were in the first five days of release.

Dropping out of the top 10 were the five-part Netflix documentary series “Turning Point: 9/11 and the War on Terror” and the Netflix Spanish crime drama “Money Heist,” which were fourth and ninth, respectively, the previous week.

Fort the second consecutive week, all the programs in the top 10 stream on Netflix. Nielsen also announces streaming viewership of Amazon Prime Video, Disney+ and Hulu programming.

The top 10 consisted of four programs that originally aired on U.S. broadcast networks, three original streaming series, the family drama “Heartland,” which originated on the Canadian Broadcasting Corp., “CoComelon,” the 12-episode 3D animated series of videos of traditional nursery rhymes and original children’s songs which originated on YouTube; and “Lucifer,” whose first 47 episodes aired on Fox and final 46 streamed on Netflix.

The top 10 programs were “Lucifer”; “Clickbait”; “Manifest”; “CoComelon”; “Criminal Minds”; “Sex Education”; “NCIS”; “Grey’s Anatomy”; “NCIS”; “Heartland”; and “The Circle.”

The figures only reflect television set-related viewing, including such television-connected devices as Roku and Apple TV. Mobile-only viewing is not included in Nielsen’s streaming measurement systems.

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