The brand new Palomino Festival, a one-day alt-country music party set for Brookside Park at the Rose Bowl July 9, has a lot to offer traditionalists and “new country” fans, if there is even such a thing anymore.
Goldenvoice, the company behind the immensely successful indie rock bash Coachella and more to the point Stagecoach (billed as “California’s country music festival”) are boasting that they have “created a magical day full of some of the most innovative, authentic, and boundary-pushing talent in country, folk, pop, bluegrass, and everything in between.”
The inaugural Palomino fest will see a wide-ranging Americana/Country lineup that includes Kacey Musgraves, Willie Nelson & Family, Jason Isbell and the 400 Unit, Turnpike Troubadours, Orville Peck, Old Crow Medicine Show, Valerie June, Charley Crockett, Paul Cauthen, Nikki Lane, Morgan Wade, Sierra Ferrell, Langhorne Slim, Amythyst Kiah, Sierra Hull, Low Cut Connie, Jamie Wyatt, Ian Noe, Logan Ledger, and the Compton Cowboys, who will be bringing the horses. Literally.
Palomino Festival is a unique addition to the collection of Southern California festivals from Goldenvoice. The festival boasts on its appeal to long-time country fans, brand new Americana lovers, and everyone in between.
“The musicians playing Palomino Festival are troubadours, trailblazers, and outlaws, from artists like Willie Nelson to Orville Peck to Nikki Lane redefining how country music can look and sound,” according to a company press release.
“It has been a dream for as long as I can remember to do a festival taking a modern, fresh approach to today’s alt-country music,” said Goldenvoice talent buyer Stacy Vee, who also books the company’s acclaimed Stagecoach Festival. “Artists in the space have been pushing boundaries, creating sounds that are brand new. I wanted to fan these flames and celebrate this changing culture. We at Goldenvoice love doing things ‘our own way,’ and there are a lot of artists out there right now doing the same thing. We came together to celebrate carving your own path: this is Palomino.”
There is a range of festival passes available, beginning at $179 plus fees, with VIP passes at $399 plus fees.
The promoters are also touting a “High Life at Brookside,” package which includes access to an upfront stage viewing area at main stage, complimentary artisan tacos, michelada and margarita tastings, snacks all day, an indoor air-conditioned hideaway, transportation between stages on the Palomino Express,
The pass also provides adjacent parking with a private festival entrance, a welcome tote bag with limited edition event memorabilia, festival concierge service, and panoramic views of multiple stages, as well as an intimate upfront guest viewing area at multiple stages.
The Palomino Festival with Kacey Musgraves, Willie Nelson & Family, Jason Isbell and the 400 Unit, Turnpike Troubadours, Orville Peck, Zach Bryan, Nikki Lane, Old Crow Medicine Show and more. Saturday, July 9, Noon to 11 p.m., Brookside at the Rose Bowl, 1001 Rose Bowl Drive, Pasadena
More information is available right here.