Parachute Lands in Pasadena Thursday

Popular home store will celebrate the opening on Saturday
By CYNTHIA YANG, Weekendr Staff Writer
Published on Jan 19, 2022


Popular home essentials store Parachute will hit the ground running at One Colorado in Old Pasadena on Thursday.

Customers can help celebrate the opening with sips and sweets and personalized monogramming by Lot, Stock, & Barrel with purchases, on Saturday, January 22, from noon-4 p.m.

Parachute originally focused on bedding, but has since expanded into brick-and-mortar stores featuring items for the bath, mattresses, furniture, robes, rugs, and window treatments, and a wide array of soft and fluffy.

“As someone who spent a decade working in advertising and brand development, I realized there was a hole in the market – and saw a true business opportunity, “ says Ariel Kaye, founder and CEO of Parachute.

“I launched Parachute in 2014 as an online-only, direct-to-consumer brand focused on creating impeccable bedding. Since then, we’ve expanded into many areas of the home and opened several brick-and-mortar stores across the U.S. – starting with our hometown of Venice, California.”

“We are so excited to be opening our third store in the Greater Los Angeles area at One Colorado,” Kaye told City News Service. “Our goal is to be a part of the fabric of the community when we open new retail locations. We can’t wait to deepen our connection with existing customers and build awareness with new shoppers in beautiful Pasadena.”

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