Pasadena Art Alliance Unveils Plans for its 21st Fundraising Art Auction

With a Dual Online and In-Person Event, PAA Blends Tradition and Technology to Reach Art Lovers Everywhere
STAFF REPORT
Published on May 3, 2022

Photo courtesy Pasadena Art Alliance (PAA) – Click on image to enlarge

Pasadena Art Alliance (PAA), one of Los Angeles County’s oldest non-profit organizations supporting contemporary visual arts and education, will host its biennial Art Auction on May 7, 2022 both in-person and online in order to enable more participation by art aficionados nationwide. The auction will feature over 90 works of contemporary art donated by some of Southern California’s most electrifying, established, and emerging artists. Participating artists are carefully selected by a PAA artist committee and the art work will be auctioned online as well as at the in-person event to be held at the Pasadena Masonic Temple on May 7, 2022.

Annaly Bennett, PAA President Pro Tem, described how PAA pivoted to incorporate technology in 2020. “Our 2020 auction could not be held in person because of the pandemic, so we got creative and went 100 percent online. That year one of our highest bidders was from out of state and would not have attended the event had there been one,” Bennett explained. Art Auction 2020 raised a record amount of over $300,000.

“We realized that we could expand our audience, increase the exposure to our contributing artists, and ultimately raise more funds for our deserving grant and impact award recipients by creating this hybrid event,” added Mary Urquhart, 2022 art auction co-chair.

All money raised through the auction will help to finance the PAA programs that fund projects for art organizations and art education in the greater Los Angeles County community.

Participants may register for the auction beginning April 23, 2022 via Handbid link:
http://events.handbid.com/auctions/pasadena-art-alliance-2022. Bidding via Handbid will open at 10am PDT on May 1, 2022 and will close at 9pm PDT on May 7, 2022.

About Pasadena Art Alliance

Established in 1955, Pasadena Art Alliance fosters appreciation for contemporary visual arts in Southern California by supporting artists, exhibitions, educational programs and art-oriented, non-profit institutions. Funds raised through an annual benefit and other events provide funding for the annual grants and awards presented to deserving non-profit arts institutions. For more information, visit https://pasadenaartalliance.org.

 

 

 

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