Pasadena Humane Gets New Name, Look, Website

Organization drops “SPCA” From Title
Published on Aug 5, 2020

Pasadena’s independent animal rescue and shelter organization has undergone a facelift, shortening its name, reworking its logo and launching a redesigned website with new features, the organizations said.

The group formerly known as the Pasadena Humane Society & SPCA is now operating under the shortened moniker of Pasadena Humane.

“Not only does our shortened name highlight what is most important to us, it helps clear up confusion about our identity,” Pasadena Humane said in a written statement.

“Pasadena Humane is an independent organization. Yes, we work collaboratively alongside other animal welfare organizations to create a better world for our animal companions,” the statement said. “But we have no formal affiliation with the ASPCA and Humane Society of the United States. We are Pasadena Humane, a local, nonprofit organization serving the people and animals of the Greater Los Angeles Area.”

Pasadena Humane has also rolled out a new logo, which is a similar but re-colored version of the previous one. The image of a dog and cat being embraced by human hands, which was previously composed of white writing on a green background, has given way to another version featuring black figures on a white background.

The organization’s website has also been reworked and now includes new functions, including an adoptable pet viewer, where visitors can browse through the available animals by species, sex, age and size. A new navigation menu has also been added to make information easier to find, according to Pasadena Humane.

And of course, the countless photos of animals adorning the new website throughout are all images of critters at Pasadena Humane, representatives said.

Despite the new look, the organization has maintained the “same commitment to the animals since 1903,” according to the statement. “As always, our dedication to helping the animals and people of our community remains as strong as ever.”

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