The Rose Bowl Stadium will merge cultural celebration with collegiate football as the 4th annual Cinco de Mayo festival joins forces with UCLA’s Spring Showcase this Saturday, May 3rd. This free, family-friendly event offers a chance for the community to experience Pasadena’s rich Latino culture and traditions through music, sports, and art, while giving football fans an early look at UCLA’s 2025 season.
“This event is about more than just celebration — it’s about honoring the traditions, the heritage, and the families that make Pasadena such a special place,” said Mayor Victor Gordo. “It’s a reflection of who we are; a diverse, vibrant community coming together at the iconic Rose Bowl to celebrate culture and unity. There’s no better place to celebrate Cinco de Mayo than right here, at America’s Stadium.”
While admission is free, attendees must reserve tickets for entry. Ticket reservations are available at Link.
Visitors can explore a Cinco de Mayo marketplace featuring handmade jewelry, clothing, and local city resources. Food and beverage vendors will provide unique options throughout the venue.
The Court of Champions will host a boxing tournament, while music performances will take place in designated areas.
The UCLA Spring Showcase will cap off the festivities, allowing fans onto the iconic Rose Bowl field to watch the Bruins football team in action ahead of their 2025 campaign. This component offers attendees a sneak peek of the 2025 UCLA Football season.
For additional information about the May 3rd celebration, visitors can access details at Link.
