SoCal Museums Announces the Return of the MUSEUMS FREE-FOR-ALL

The successful initiative returns in-person for the first time in two years.
Published on Jan 12, 2023

SoCal Museums announces the Museums Free-for-All on Sunday, February 5, 2023, in-person for the first time since 2020. Over thirty museums—presenting art, cultural heritage, film, natural history, and science—will open their doors and offer free general admission.

“We are thrilled to be able to collectively welcome visitors from across the region on this special day once again. The Museums Free-for-All has always been a celebration of the varied and remarkable institutions in Southern California, and it is meaningful to continue this tradition of accessibility and joy,” says Briana Sapp, SoCal Museums President and Director of Marketing and Communications, Santa Barbara Museum of Natural History. “We hope this will be an opportunity to both revisit old favorites and see new exhibitions or to try somewhere new.”

The Free-for-All also serves as a reminder that free visitor days are available year-round at museums across Southern California. A calendar of free days can be found at

This offer is for general museum admission only and does not apply to specially ticketed exhibitions. Regular parking fees apply at each museum. Consult individual museum websites for hours, directions, and other visitor information.

Academy Museum of Motion Pictures 
American Museum of Ceramic Art
(Advance tickets required. Visit to make a reservation.)
Armory Center for the Arts 
Bowers Museum
Catalina Museum for Art & History
Cayton’s Children’s Museum 
(Advance tickets required. Visit to make a reservation.)
Craft Contemporary 
Descanso Gardens
(Advance tickets required. Visit to make a reservation.)
Fowler Museum at UCLA
Frederick R. Weisman Museum of Art, Pepperdine University
Hammer Museum
The Getty Center 
The Getty Villa 
(Timed tickets are required for the Getty Villa. Visit to make a reservation.) 
Japanese American National Museum
La Brea Tar Pits & Museum 
(Advance tickets required. Visit to make a reservation.)
LA Plaza de Cultura y Artes
Lincoln Memorial Shrine 
Long Beach Museum of Art
The Museum of Contemporary Art (MOCA)
(Advance tickets strongly recommended. Visit to make a reservation.)
Muckenthaler Cultural Center 
Museum of Latin America Art (MOLAA)
Museum of Tolerance
Museum of Ventura County 
Museum of Ventura County’s Agriculture Museum
Santa Barbara Museum of Art
Santa Barbara Museum of Natural History
Santa Monica History Museum
Santa Paula Art Museum
Skirball Cultural Center
(Advance tickets strongly recommended. Visit to make a reservation.)
The Wende Museum 
The Zimmerman Automobile Driving Museum
USC Fisher Museum
USC Asia Pacific Museum

About SoCal Museums

SoCal Museums (SCM) is a group of marketing and communications professionals from museums all over Southern California. The mission of the organization is to foster dialogue between marketing and communications museum professionals in Southern California in order to learn from each other, network, conceptualize and execute ways to increase visitation to and awareness of museums in Southern California, and develop collaborative opportunities between museums.

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